How do you climb to the mountaintop in the pizza business? You’ll have the opportunity to learn about routes already taken from our panel of super-successful operators, all of whom oversee restaurants that bring in $1 million-plus in annual revenues with a single unit. They’ll share methods—and a few trade secrets—for outcompeting the big chains and establishing a dominant marketing position. Panelists include: Tony Caputo, of Red Rose Pizzeria in Spring-field, Mass.; Tony Gemignani of Tony’s Pizza Napoletana in San Francisco; Mark Gold of Pizza Shuttle in Milwaukee; and Ray McConn of Mother Bear’s Pizza in Bloomington, Ind. Moderated by Pizza Today President and Publisher Pete Lachapelle.
Million Dollar Panel
Mark Gold, Ray McConn, Tony Caputo, Tony Gemignani and moderator Pete Lachapelle
On Marketing: I like to bring something different to my pizzeria that will make writer’s write. Whether it’s competing in competitions or bringing in a unique oven. Create hype by being diverse.
On Loyalty Programs: It consists of the customer spending so many dollars then giving them something free which is usually a new menu item.
On Social Media: We use Facebook primarily to make a connection with our customers and not for deals and offers.
On Hiring Process: I don’t look at the front of the applications, I just look at the back. I look at job history.
On Making it to a Million: Expanding our menu and adding an over flow room for parties kicked us over the mark.
On Hiring Process: We call references. References are huge. Once you get into a conversation with a reference they will usually drop a word here or there to let you know.
On Labor Costs: When it comes to labor costs don’t compare yourself to others. You have your own unique situation.
On Profit: If you don’t profit you’re not doing your job.
July 21, 2017 | Videos
Frank Pinello, owner of Best Pizza in Williamsburg, Brooklyn, leads off his second season of The Pizza Show at International Pizza Expo 2017. Pinello takes The Pizza Show viewers into the world of pizza and its culture. The Pizza Show is presented by VICE Media’s food-centric channel Munchies (@Munchies) Read More ›
July 10, 2017 | Press Releases
Additional Dollar Will be Donated by Cottage Inn Pizza for Every #GlutINNfree Social Media Post with Photo of Gluten-Free Pizza ANN ARBOR, Mich. – There’s no pizza like Cottage Inn Pizza —and this time, on July 13, they are celebrating their gluten-free menu by hosting a “Dine and Donate” event! Cottage Inn has long been… Read More ›
July 7, 2017 | Press Releases
Elgin, Ill. (July 6, 2017) – The CTX WOW! Grilling System has been chosen as a recipient of the 2017 Kitchen Innovation Award from the National Restaurant Association. The award was presented at the National Restaurant Association Show in May. “It is exciting that the Middleby Marshall and the CTX team are able to continuously… Read More ›