The agonizing decision of whether or not to open a new business may very well be the most stressful one that you’ll ever make in your lifetime. It is a nerve-racking time—to overstate the obvious—a time when you will have to deal with much indecision.
Changing your mind in either direction thousands of times is the norm during this process. Dealing with feelings of regret or remorse will also be part of this process, whatever path you choose. Getting to this decision-making process proves that you are not of the faint-hearted.
Creating a vision for yourself as a successful entrepreneur is something you may or may not have done. It is important to see yourself as a rich successful pizza operator with multiple high-grossing units. After all, this is what will drive you. You are a chance-taker who knows that in order to hit a home run you have to step up to the plate. You have already taken major steps on your way to achieving your goal.
My goal is to help you. Twenty years in the pizza business has given me an education unmatched by any business school or marketing degree. Hands-on experience provides a great way to learn any business or trade, but unfortunately it can cost you years of futility as well. Through those years, you will likely spend thousands of dollars weeding out strategies that don’t work.
In my seminar at Pizza Expo, you will receive aboveboard, undisguised access to my opinions, accomplishments and deficiencies as well. I will eagerly and enthusiastically share my proven strategies for opening up a new pizzeria. I hope to pass along knowledge in targeting a specific community, finding the right location within that community, negotiating contracts, and much more.
Access to such information as a young businessperson at age 24 would have been invaluable to me. Likening my early business experience to feeling my way around in a dark room, it would have been nice if someone turned on the switch for me—though being from Yonkers, N.Y., I probably would have been too hard-headed to receive any help anyway.
Now I look forward to sharing what I’ve learned.
See Bruno DiFabio at International Pizza Expo® / Click Here to Register for Expo
Bruno DiFabio has opened nine pizzerias in New York and Connecticut since entering the business nearly 20 years ago. His seminar, “Proven Steps for Locating and Opening New Units,” will be held on Thursday, March 15.
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