June 26, 2013 |

Make plans to attend Pizza Expo 2014

By Bill Oakley

Bill_OakleyIf you’re looking for new ways to create revenue or just want to find out about the latest industry trends and products, then International Pizza Expo, March 24-27, 2014, is the show for you! International Pizza Expo is the only industry event where you’ll find more than 85 industry-specific seminars, workshops and demonstrations, 450 exhibiting companies and 1,000 booths. Throw in the best networking event in the pizza industry — the Beer & Bull Idea Exchange — as well as great contests and competitions such as the World Pizza Games, International Pizza Challenge and the $20,000 MEGA BUCKS Giveaway, and it’s no wonder Pizza Expo is now one of the Top 200 trade shows in the country.

And here’s something new we’ll be offering in 2014: the School of Pizzeria Management at Pizza Expo. This “advance track” education program will give pizzeria operators with all levels of experience in-depth training through three industry-focused courses — Profits in Your Numbers, Growth and Expansion, and Employee Solutions. Classes will be offered on Sunday and Monday of Expo week, and you’ll want to attend. So will your managers.

Also on the pre-show agenda for March 2014 is the return of our popular New Operators Monday programming, with panel discussions, seminars and workshops for those of you who are considering launching a new pizzeria and those who have recently started in the business. In tandem with the sessions for “newbies,” we’ll be presenting a Pizza Concept Showcase on Monday that spotlights super-successful pizza restaurant concepts. This series will be open to all attendees. Look for more details on all of our programming in upcoming months.

In today’s competitive environment, you must do more to be successful than just create a great pizza. Now, more than ever, you have to understand your customers’ needs and wants in order to grow your pizzeria. Attending Pizza Expo is the single best way for you to obtain new knowledge, insight and ideas that can help position your product and pizzeria for future growth.

Ask anyone who’s attended a past Expo and they’ll tell you: If you’re looking for new ideas, products and techniques to improve your bottom line, then International Pizza Expo is the place to be. At our event you’ll have the ability also to negotiate great programs and deals right on the exhibit hall floor by taking advantage of show specials and incentives being offered by our exhibiting partners. These could be re-orders of products that you’re currently using or something completely new that catches your eye. Remember, you can find everything — from marketing programs to POS systems to new menu ideas that will drive more business to your pizzeria — and lots more equipment, ingredients and other products on the Pizza Expo trade show floor.

The long and short of it is there’s always something new to learn or see at Pizza Expo. In fact, I guarantee it. If you’re not satisfied with any aspect of the show, simply put your thoughts and concerns in writing to me and I’ll send you a prompt refund of your registration fee.

Last, but not least, International Pizza Expo is a tax-deductible working vacation.

It’s all pizza and it’s all for YOU!


Bill Oakley
Executive Vice President

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