We’ve got to hand it to Pizza Hut … clever marketing tactics bring in the bucks for the Texas-based pizza chain. The company’s latest stunt? Setting up an OKCupid account for the brand, according to an article in Time. For those unaware, OKCupid is an online dating site that pairs would-be suitors together. Seriously. Check out Pizza Hut’s profile here. Body type: light and airy. Education: PhD in Delicious.
The company is frequently courted via social media, so in a marketing campaign in correlation with Valentine’s Day, they’ve set up the dating site profile and is encouraging fans to send in marriage proposals. The best proposal idea nets the suitor free pizza for a year.
So what does this mean for you as a small business owner? Think outside the box when it comes to advertising and marketing. Got a cult favorite in your restaurant? (Toppers Pizza, we’re looking at you, kid. Love those Topperstix.) Create a Twitter handle for that item and run a promotion. Start a fan page on Facebook and encourage your customers to LIKE it. Even as a LTO promotion, these moves can generate attention, especially if you make it worthwhile to your fans. The biggest boon? Creating instant buzz for your menu, which has long-reaching potential.
August 15, 2017 | Videos
Jay Jerrier, owner of Cane Rosso in Dallas, Texas, answers the question: how do you train your pizza makers? Cane Rosso has been named Pizza Today’s 2017 Independent Pizzeria of the Year. “How do You Train Your Pizza Makers?” is the second of a three-part series featuring Cane Rosso. Read More ›
August 11, 2017 | Press Releases
Donate school supplies, receive a free slice of pizza at Greenville Avenue Pizza Company What: On Thursday, August 17th, Greenville Avenue Pizza Company is hosting its 5th annual “Slices for Supplies” event, a charitable initiative to benefit a local DISD elementary school. Pizza eaters everywhere are invited to join in by swinging by GAPCo anytime… Read More ›
National Pizza Franchise Brings on New Franchisee to Further Develop Southwestern Presence MADISON HEIGHTS, Mich. (August 11, 2017) – Hungry Howie’s Pizza, originator of the Flavored Crust® pizza, has inked a 20-store multi-unit agreement in Arizona with plans to open the new locations within the next five years. In addition, franchisee Fawzi Simon has also… Read More ›