We’ve got to hand it to Pizza Hut … clever marketing tactics bring in the bucks for the Texas-based pizza chain. The company’s latest stunt? Setting up an OKCupid account for the brand, according to an article in Time. For those unaware, OKCupid is an online dating site that pairs would-be suitors together. Seriously. Check out Pizza Hut’s profile here. Body type: light and airy. Education: PhD in Delicious.
The company is frequently courted via social media, so in a marketing campaign in correlation with Valentine’s Day, they’ve set up the dating site profile and is encouraging fans to send in marriage proposals. The best proposal idea nets the suitor free pizza for a year.
So what does this mean for you as a small business owner? Think outside the box when it comes to advertising and marketing. Got a cult favorite in your restaurant? (Toppers Pizza, we’re looking at you, kid. Love those Topperstix.) Create a Twitter handle for that item and run a promotion. Start a fan page on Facebook and encourage your customers to LIKE it. Even as a LTO promotion, these moves can generate attention, especially if you make it worthwhile to your fans. The biggest boon? Creating instant buzz for your menu, which has long-reaching potential.
April 10, 2017 | Pizza Headlines
Firenza Pizza & Persona Wood Fired Pizzeria – two restaurants known for their high quality and exceptional pizza product – are joining forces to become one! It’s the best of both worlds as the two merge together under the Firenza Pizza name in Spring of 2017. Sarasota, Florida, April 4, 2017 (Newswire.com) – At Firenza,… Read More ›
April 7, 2017 | Videos
April 1, 2017 | Pizza Headlines
I’ve got some exciting news to share with you regarding our Wednesday keynote address at Pizza & Pasta Northeast, which will be held October 17–18, 2017 at the Atlantic City Convention Center. Many have heard the call, but only two pizza makers have been chosen¬—at least by a national television network—to travel the country in… Read More ›