May 14, 2015 |

Domino’s Pizza debuts pizza emoji ‘tweet-to-order”

By Denise Greer


Dominos pizza emojiBeginning May 20, ordering from Domino’s Pizza will be as easy as a tweet. The new “tweet-to-order” system will be available to the U.S. market.

Frequent customers will able to simply send a pizza emoji to Domino’s on Twitter to order. Regulars will complete an “easy order” pizza profile. Once they are in Domino’s system, all the customer has to do is send a pizza emoji. That is the entire ordering process.

According to USA Today, CEO Patrick Doyle says the transaction takes five seconds.

With more than half of its sales generated digitally, the Twitter ordering option aims to attract tech-savvy young customers. Tweet-a-pizza is part of the pizza chain’s “Domino’s Anyware” that also includes ordering options through a smart TV, car, voice app and smart watch.

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