LaRosa’s Pizzeria got more than it bargained for with its promotion tied to opponent strikeouts at Cincinnati Reds games. With nearly 20-game winners, the 64-unit local chain has given away 190,000 small pizzas (roughly half-million dollars worth of product) with more than 20 games left.
“Pizza for strikeouts” has been promoted on Reds scoreboards, sending fans into a frenzy when the strikeout total hits 11, signifying the promotion’s strikeouts goal has been reached to get free pizza.
LaRosa’s had projected 11 to 13 free-pizza games. Even with the higher-than-expected giveaway total, the pizza company has deemed the promotion a success — increasing its brand awareness in greater Cincinnati and resulting in added sales.
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