Well, this is one way to draw attention to a billboard! New Zealand-based Hell Pizza upholstered an entire billboard with hundreds of rabbit skins to promote a new LTO pizza featuring New Zealand wild rabbit with toasted pine nuts, beetroot and horopito relish (cream cheese, rosemary and fresh spring onion).
The billboard has sparked international curiosity. New Zealand suffers from an overpopulation of rabbits. Hell Pizza addressed its use of rabbits and their pelts on its billboard on its Facebook page, posting, “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.
“For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product. Our Rabbit Pizzas are made purely from wild rabbits from Southland and Otago.”
Since the rollout of its rabbit pizza LTO, Hell Pizza has also posted quick facts about rabbit meat on its Facebook page, including:
- “The USDA has stated that rabbit is the most nutritious meat known to man. It has about half the amount of cholesterol of chicken, turkey, beef, pork, or lamb and 33% less sodium than chicken.
- Rabbits will produce 6 pounds of meat as a cow will produce 1 pound of meat on the same feed and water.
- Rabbits were first released in New Zealand by Captain Cook in 1777. They are considered a pest and can be hunted all year.”
August 23, 2017 | Videos
Jay Jerrier, owner of Cane Rosso in Dallas, Texas, answers the question: how did you know you were ready for expansion? Cane Rosso has been named Pizza Today’s 2017 Independent Pizzeria of the Year. “Ready for Expansion?” is the last of a three-part series featuring Cane Rosso. Read More ›
August 15, 2017 | Videos
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August 11, 2017 | Press Releases
Donate school supplies, receive a free slice of pizza at Greenville Avenue Pizza Company What: On Thursday, August 17th, Greenville Avenue Pizza Company is hosting its 5th annual “Slices for Supplies” event, a charitable initiative to benefit a local DISD elementary school. Pizza eaters everywhere are invited to join in by swinging by GAPCo anytime… Read More ›