If you notice an influx of customers ordering your larger pizzas, NPR might have something to do with it. Its report, “74,476 Reasons You Should Always Get The Bigger Pizza,” has gone viral with its pizza math rationale.
According to the Planet Money article, 74,476 prices from 3,678 pizzerias in the U.S. were analyzed on GrubHub. The graph below shows that a 16-inch pizza averages nearly eight cents per square inch, while an eight-inch averages about 17 cents per square inch.
The findings also indicated that it would take four eight-inch pizza (priced at $33) to equal one 16-inch (at $16.59).
Planet money also produced a counterpoint, One Reason To Get Whatever Size Pizza You Want, citing negative marginal returns on pizza. Give it a read.
Pizza size pricing can be a complicated process. Remember, a 14-inch pizza will contain nearly twice the amount of sauce, cheese and toppings of a 10-inch pizza. When setting your menu pricing, this is a critical point. Read more about pricing pizza sizes.
November 16, 2017 | Videos
Pizza Today Editor-in-Chief Jeremy White breaks down what you need to do to become the 2018 Young Entrepreneur of the Year. Don’t delay. Submissions are due by December 15. More details at 2018 Young Entrepreneur of the Year Award. Read More ›
November 15, 2017 | Press Releases
Fast-Casual Build-Your-Own Pizza Restaurant Offers Locally Inspired Components at each Restaurant ANAHEIM, Calif. —The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, has its eyes set on national expansion with 30 restaurants slated to open by early 2018. As the franchise continues its development efforts, it has put an extreme focus on maintaining local relevance… Read More ›
MAFIAoZAs 12 South Pizzeria and Neighborhood Pub To Be Featured on The Cooking Channel’s LATE NIGHT EATS Nashville
NASHVILLE, TN—November 14, 2017-MAFIAoZAs 12South Pizzeria and Neighborhood Pub is excited to announce that the restaurant will be featured on The Cooking Channel’s LATE NIGHT EATS, Nashville. This Fall, the Cooking Channel and Chef Jordan Andino take a multi-city road trip to find the best dishes available after-dark in the new thirteen-episode series, LATE NIGHT EATS…. Read More ›