National Public Radio has canceled planned segments on Texas-based Pizza Patrón’s new limited time offer: La Ch!#gona. The pizza’s name has sparked quite the controversy. The ad makes reference to being “‘chingón’ enough to try the company’s spicy new pizza,” according to FOX25.
While some think the word means “super cool” or “awesome, ” others find it as profane as the F-word. Stations across the country have pulled the ad in fear that it violates FCC regulations and could result in thousands of dollars in fines.
Pizza Patrón has no plans to change the pizza’s name. In a press release, brand director Andrew Gamm said, “Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets. There is a great deal of misunderstanding surrounding the word ‘Chingón’ and how it is commonly used in today’s culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order.”
La Ch!#gona pizza is topped with jalapeno-stuffed pepperoni and diced jalapenos. “As is always the case with our decision-making, this product’s name was not designed to create controversy, it was designed to speak to the hearts of our core Mexican customers using the conversational vernacular commonly heard every day among friends and family. The name La Ch!#gona is a perfect fit for such a spicy and delicious pizza that challenges our customers’ tolerance for heat.” Gamm continued.
August 15, 2017 | Videos
Jay Jerrier, owner of Cane Rosso in Dallas, Texas, answers the question: how do you train your pizza makers? Cane Rosso has been named Pizza Today’s 2017 Independent Pizzeria of the Year. “How do You Train Your Pizza Makers?” is the second of a three-part series featuring Cane Rosso. Read More ›
August 11, 2017 | Press Releases
Donate school supplies, receive a free slice of pizza at Greenville Avenue Pizza Company What: On Thursday, August 17th, Greenville Avenue Pizza Company is hosting its 5th annual “Slices for Supplies” event, a charitable initiative to benefit a local DISD elementary school. Pizza eaters everywhere are invited to join in by swinging by GAPCo anytime… Read More ›
National Pizza Franchise Brings on New Franchisee to Further Develop Southwestern Presence MADISON HEIGHTS, Mich. (August 11, 2017) – Hungry Howie’s Pizza, originator of the Flavored Crust® pizza, has inked a 20-store multi-unit agreement in Arizona with plans to open the new locations within the next five years. In addition, franchisee Fawzi Simon has also… Read More ›