“Cibus” Italian Food Pavilion Favourite by foreign visitors
(Milan, august 3) – More than seven million people have visited Milan’s Expo 2015 world fair since it opened its doors at the start of May, including many visitors from abroad. Among the most visited areas by the foreign visitors of the food-themed Expo is a pavilion dedicated to “Made in Italy” food products – Cibus è Italia – Federalimentare.
The pavilion is organized by Fiere di Parma trade fair company and Italian food-producers federation Federalimentare, who together run the bi-annual Cibus food trade fair in Parma.
“Based on an internal survey it emerged that our pavilion is among those most visited by foreigners because it is the only one at Expo that showcases the entire variety of Italian production… from salami to cheeses, from oil to pasta, from desserts to coffee,” said the headquarters of Fiere di Parma. “Here the stories, production techniques and recipes of Italian food are explained,” they said. Visitors have particularly appreciated the tasting corners in the pavilion, where they can try Italian products including cheese such as Grana Padano and Pecorino, fruit juices and other snacks.
Fiere di Parma’s “Cibus è Italia” pavilion is made up of three floors. On the top floor there is a lounge, restaurant, and meeting room where they hold conferences, workshops and meetings between buyers and production companies.
So far, 850 foreign buyers have taken part in business-to-business meetings, 300 of which were arranged by a special programme of Fiere di Parma and the Italian Trade Agency. Of those 300, 120 buyers have visited 40 food production sites in Italy.
The buyers have come up to now from the following countries: Usa, Canada, Australia, Nuova Zelanda, Giappone, Austria, Montenegro, Polonia, Serbia, Slovenia, Svizzera, Polonia, Danimarca, Finlandia, Germania, Islanda, Norvegia, Svezia, Cina, Hong Kong, Qatar, Arabia Saudita, Canada, Indonesia, Malesia, Filippine, Singapore, Thailandia, Vietnam, Bolivia, Brasile, Cile, Colombia, Perù, Regno Unito.
August 15, 2017 | Videos
Jay Jerrier, owner of Cane Rosso in Dallas, Texas, answers the question: how do you train your pizza makers? Cane Rosso has been named Pizza Today’s 2017 Independent Pizzeria of the Year. “How do You Train Your Pizza Makers?” is the second of a three-part series featuring Cane Rosso. Read More ›
August 11, 2017 | Press Releases
Donate school supplies, receive a free slice of pizza at Greenville Avenue Pizza Company What: On Thursday, August 17th, Greenville Avenue Pizza Company is hosting its 5th annual “Slices for Supplies” event, a charitable initiative to benefit a local DISD elementary school. Pizza eaters everywhere are invited to join in by swinging by GAPCo anytime… Read More ›
National Pizza Franchise Brings on New Franchisee to Further Develop Southwestern Presence MADISON HEIGHTS, Mich. (August 11, 2017) – Hungry Howie’s Pizza, originator of the Flavored Crust® pizza, has inked a 20-store multi-unit agreement in Arizona with plans to open the new locations within the next five years. In addition, franchisee Fawzi Simon has also… Read More ›