March 2, 2015 |

Pizza Hut Taps BOOK IT! Literacy Program Alumni For Volunteerism Opportunity

BOOK IT! Program calling on alums to read 20 minutes to kids during National Reading Month; Company Still Accepting Entries for $30K College Plan for Students Currently Enrolled in BOOK IT!


Yum Brands Pizza Hut New LogoPLANO, Texas, March 2, 2015 /PRNewswire/ — In recognition of National Reading Month, Pizza Hut is encouraging BOOK IT! alums to spread their love of reading to children in their lives, and show it on social media by posting photos with the hashtag #BOOKITkid by March 6 for the chance to win a free Personal Pan Pizza and a retro BOOK  IT! t-shirt. Participants are encouraged to read for 20 minutes to kids in their lives — be it at home, at a school or by volunteering in the community — to share their love of reading (official rules can be found here).

Pizza Hut kicked off a 30th birthday celebration for the Pizza Hut BOOK IT! Program in October, 2014, by introducing an official alumni program, dishing out free Personal Pan Pizza to all alums who signed up, creating a $30,000 College Plan for current participants and releasing its first reading App (available in the App Store). March marks the last month for students to earn a BOOK IT! certificate this year and to enter for a chance to win the $30,000 College Plan.

“The BOOK IT! 30th anniversary celebration has received passionate, positive responses from the program’s alumni,” said Shelley Morehead, BOOK IT! Program Manager. “During National Reading Month, Pizza Hut is encouraging alumni to become even more active in their support for the program by sharing the love of reading with children in their lives.”

To register as an alum of the BOOK IT! Program, supporters can visit More than 440,000 people signed up as Alumni when the birthday celebration kicked off late last year.

BOOK IT! is the longest-running corporate-supported reading program in the country, and has engaged educators for more than three decades, helping 60 million children read for more than 54 billion minutes. The goal of the program – available for children from kindergarten through sixth grade – is to foster a love of reading. Students who meet monthly reading goals are given a Reading Award Certificate that can be redeemed at participating Pizza Hut locations for a Passport to Reading Award and a one-topping Personal Pan Pizza.

For a chance to win the $30,000 College Plan, students must redeem a monthly Reading Award Certificate good for a free Personal Pan Pizza, a Passport to Reading Award and a sticker for each monthly visit. Children with all six official Pizza Hut BOOK IT! Program stickers may submit their passport by May 1 for a chance to win the $30K College Plan. More information is available at

About BOOK IT!
In 1984, Pizza Hut established the BOOK IT! National Reading Development Program to motivate children to read more and help them develop a lifelong love of reading. BOOK IT! is a six-month program for students in kindergarten through sixth grade. For more information, visit or keep up with BOOK IT! via its social media outlets @BOOKITprogram or

About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 57 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria. What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in more than 90 countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 630,000 classrooms nationwide. For more information, visit Follow Pizza Hut on Facebook ( and Twitter (

*To connect with Pizza Hut:
Twitter: @PizzaHut

More News

September 19, 2017 |

20 Ways to Celebrate National Pizza Month

October is National Pizza Month We’ve put together a list of low-cost to no-cost marketing ideas for your pizzeria make the most of National Pizza Month. They include:   Original pricing from when the pizzeria opened if it’s a legacy pizzeria. Giveaway for 1 free pizza a month. Partner with another pizzeria for a charity… Read More


National Pepperoni Pizza Day (9/20) — Spotted on Instagram

Of course, the No. 1 pizza topping in America deserves a special day. National Pepperoni Pizza Day is September 20. These pizza shops entice followers with mouth-watering pepperoni pizzas on Instagram. Show us your best shot, tag #nationalpepperonipizzaday and #pizzatoday on Instagram (IG). Get the skinny on pepperoni’s history and styles, as well as how to choose… Read More

September 12, 2017 |

Fresh Brothers to Deliver Hope Across the Country

20 Percent Of Every Order at All Fresh Brothers Stores Will Be Donated To Hurricane Flood Relief On Tuesday, September 12 and September 19 Los Angeles, CA (Sept. 12, 2017) — Fast casual pizza concept Fresh Brothers will donate 20 percent of its food and beverage sales today from all of its stores to the Greater Houston Community… Read More