January 26, 2015 |

Pizza Served At The Oscars To Develop In Mideast

By Pizza Today


LOS ANGELES, Jan. 26, 2015 /PRNewswire/ — Big Mama’s & Papa’s Pizzeria (BMPP), the pizza seen worldwide when it was delivered to the 2014 Oscar® telecast, has signed a deal with BinHendi Enterprises, Dubai, to develop the brand throughout the Mideast.  BMPP features the largest delivered pizza in the world, the Giant Sicilian, at over 20 square feet (1.9 square meters), as well as their signature Big Mama and Big Papa pizzas.

Brothers Aro and Allen Agakhanyan, the founders of BMPP, are a true American success story.  They emigrated, with their mother, to the US from Armenia in 1985 when they were both in their early teens and only spoke in their native tongue.  The first BMPP pizzeria was opened just six years later and the concept has grown to 20 restaurants throughout the LA metro market.

Many viewers remember the Oscar® telecast where Ellen DeGeneres ordered BMPP pizza delivered to the show and then walked through the audience with the delivery driver, sharing it with stars such as Harrison Ford, Angelina Jolie and Brad Pitt.  A few days later Ms. DeGeneres had the delivery driver make an appearance on the Ellen Show and gave him a $1,000 tip. Since the telecast, the brand has been deluged with franchise inquiries.

BinHendi Enterprises, based in Dubai, United Arab Emirates, was established by its current Chairman Mohi-Din BinHendi in 1974 and operates over 150 restaurant and retail locations throughout the entire region.  According to BinHendi, “Big Mama’s and Papa’s Pizzeria provides BinHendi Enterprises a unique restaurant offering that will be embraced by both locals and expatriates in the region.”  He added, “BMPP’s strong link to Los Angeles and the southern California culture gives us a very unique opportunity.”

Ray Perry, CEO of Big Mamas & Papas Franchising, LLC said, “The first restaurant in the Mideast will open in Dubai.”  The Agakhanyan brothers have partnered with Perry’s PFD Franchise Services, LLC to form the franchise company.  The principals of PFD have over 100 years of franchising and restaurant experience.

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