May 12, 2015 |

Russo’s New York Pizzeria Opens Fourth Location in the UAE


Prime Hospitality Brings Taste of Authentic New York-Style Pizza to Abu Dhabi at Dalma Mall

 

DUBAI, United Arab Emirates – The wait for Russo’s New York Pizzeria at Abu Dhabi’s Dalma Mall is over.

Now Abu Dhabi’s raving Russo’s fans, who have grown to love the brand since the first UAE location opened in 2013, can savor the tastes, aromas and unmistakable ambiance of an authentic New York-style pizzeria at the second Russo’s restaurant in Abu Dhabi. The well-known fast casual Italian restaurant that brings to life old-world charm and hospitality recently opened in Dalma Mall located on the Abu Dhabi-Tarif-Al Ain highway, opposite Mohammed Bin Zayed City, in the Mussafah area of Abu Dhabi.

A well established UAE restaurant developer and operator, Prime Hospitality recently opened the restaurant on the second floor of the Dalma Mall, proudly serving local residents, businesses and thousands of hungry shoppers.

“Customers entering a Russo’s New York Pizzeria anywhere in the world know they are getting a true ‘slice’ of New York,” said Henrik Andersen Director of Prime Hospitality, which owns and operates Russo’s New York Pizzeria in the UAE. “The ingredients are fresh in everything from the calzones to the pasta. Guests expect something special from these traditional Italian dishes, and we aim to deliver.”

Russo’s has established an ever-growing presence in the UAE, with locations open in Al Wahda Mall in Abu Dhabi, Jumeirah Centre in Dubai and Sahara Centre in Sharjah. The newest Abu Dhabi location is the fourth of 28 slated to open in the Middle East, with locations set to open in Saudi Arabia this year.

Russo’s Restaurants supplies a rare franchise opportunity for entrepreneurs interested in proven brands that are entirely chef created, chef inspired and chef driven. Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen offer the only authentic New York-style pizzeria franchise concept, tracing their origins to a tight-knit family where the kitchen was the center of all activity.

“Every dish is delicious, our menu has something for every taste and our franchisees are happy and growing. Opening in Dalma Mall is a great step for Russo’s Restaurants,” said CEO Anthony Russo, a formally trained chef who opened his first Russo’s New York Pizzeria in 1992. “We couldn’t be happier about carrying on the Russo’s tradition with a second restaurant in Abu Dhabi and doing so with a group with a track record as proven as Prime Hospitality’s. With their qualifications, Russo’s can look forward to a bright future in Abu Dhabi, the UAE and the Middle East.”

Chef Russo customizes the menu to adapt to the local trade area by creating recipes using local fresh ingredients and spices. Menu innovation is at the heart of Russo’s Restaurants’ successes. Blending generations of Russo family Italian recipes, Chef Anthony’s handpicked ingredients and a commitment to research and development, the brands have continued to stay ahead of culinary trends. A prime example is the development of a full line of gluten-free pizzas and pastas – a sincere response to the request for the great-tasting gluten-free pizza from health conscious families and thousands living with Celiac disease worldwide.

 

About Russo’s Restaurants

Russo’s Restaurants is a 44-location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.nypizzeria.com. For international inquiries, contact Suzanne Boyadjian, international franchise development manager at suzanne@nypizzeria.com. For United States inquiries, contact Jim Carr, director of franchise development at j.carr@nypizzeria.com.

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