March 16, 2017 |

Mike Bausch: Concept Development Workshop

By Pizza Expo


From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman

No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.

More News

March 20, 2017 |

Hobart to Give Away Custom-Painted Mixer and Food Processor

TROY, Ohio (March 20, 2017) — Hobart, the premium commercial food equipment manufacturer known for designing and building some of the most reliable, must-have equipment, will give away a custom-painted Legacy® HL662 Pizza Mixer at the 2017 International Pizza Expo in Las Vegas. The event will be held March 27 to 30. This year is… Read More


March 16, 2017 |

Villa Restaurant Group announces Andrew Steinberg as Chief Operating Officer

Steinberg’s New Role Is Key Part of Villa Restaurant Group’s Growth Strategy MORRISTOWN, NJ, March 15, 2017:  As the company continues to evolve and expand its presence in the restaurant and hospitality industry, Villa Restaurant Group, global multi-brand restaurant operator and franchisor, is proud to announce that Andrew Steinberg has been promoted to Chief Operating… Read More


March 7, 2017 |

Download the Official Pizza Expo 2017 Mobile App

It’s the best way to learn about all of the exhibitors, education sessions and networking opportunities March 27 – 30 at Pizza Expo. And it’s free. The Pizza Expo app contains nearly all of the information found on the PizzaExpo.com website, plus tools to help you organize your time and set up appointments with exhibitors… Read More