March 16, 2017 |

Mike Bausch: Concept Development Workshop

By Pizza Expo


From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman

No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.

More News

May 18, 2017 |

Which pizza style is the hottest on Google Trends?

Discover pizza style search comparisons & three ways to use Google Trends Gearing up for our multiple pizza styles focus in the June issue of Pizza Today, we compared five pizza styles using Google Trends. The free service uses a Google Search sampling to compare search terms and gauge consumer search behaviors over time. You… Read More


May 15, 2017 |

Pizza Dough 101 (Infographic)

Expressing a pizza dough formula in baker’s percent Pizza Today’s Dough Doctor Tom Lehmann provides you with a basic pizza dough formula in baker’s percent. Before we get to it, why should dough formulas be expressed in “baker’s percent”? “The advantage of showing a dough formula in baker’s percent is that it allows the dough… Read More


May 14, 2017 |

Spotted on Instagram: #SliceSunday

Pizza Slices around Instagram These pizza shops entice followers with mouth-watering pizza slices on Instagram. Show us your best shot, tag #pizzatoday #SliceSunday on Instagram.   Don’t be sad about your #desklunch! Smile because you’ll be getting $1 pizza and pints later! And if you need any additional help forming the smile, slide photo left… Read More