2011 January: Expo News

This year we’re expanding our educational program to include more than 80 business-boosting seminars and demonstrations. We’ve also added several new industry speakers who will address the hot issues facing pizzeria operators today.

It’s more important than ever to discover new, innovative ways to boost profits and improve efficiencies. What are you doing to increase sales and reduce costs? Do you have cash flow issues? How are you dealing with the effects of increased wages and benefits? At this year’s Pizza Expo, you’ll find solutions to these problems and more.

Designed for pizzeria owners and operators, there’s something for everyone at Pizza Expo, whether you’re an industry veteran or just opening your first store. Can you imagine a show floor nearly as large as five football fields with nothing but pizza-related goods, equipment and services? International Pizza Expo – the “Show of Shows” for the Pizza Industry – is THE place to do business, learn, network, and deal.

Do you feel the need to compete? I know you think your pizza is the best. Here’s your chance to prove it by competing in the International Pizza Challenge™. This year, we’ll again have competitions for both traditional and non-traditional pizzas, as well as a final bake-off to determine the “Pizzaiolo of the Year.” Better yet, we’ll have nearly $50,000 in cash and prizes up for grabs. Each division winner will take home bragging rights to “World’s Best Pizza” and the $10,000 grand prize. If you’re interested, don’t delay — only the first 60 entries will be accepted in each division.

Energy and excitement also will abound when the World Pizza Champions™ and the World Pizza

Games® take center stage. Contestants will be able to compete in up to five events, including freestyle acrobatics, fastest dough, largest stretch, box folding and longest spin. Each event winner will take home

$1,000. We’re also going to add a

new contest, which will take place on the show floor to determine who has the best pizza box. If you think yours is one of the best, please make sure to bring a sample with you. You

might take home $500 and bragging

rights. Last but not least, at the close of

the show on Thursday, March 3rd,

one lucky pizzeria owner will walk

away with $20,000 by participating in the $20,000 MEGA BUCKS Giveaway ™! Remember, you can’t win if you don’t enter — and you won’t win if you’re not present.

If you haven’t already registered to attend, then you should stop reading this now and call (800) 489-8324. Or, better yet, pre-register online at www.PizzaExpo.com and save $10. For those of you who have already made plans to attend, it’s a good idea to start planning your show strategy now: map out a list of educational seminars to attend and start thinking about questions to ask at the Beer & Bull™ Idea Exchange.

We’re so sure that attending Expo will be the best business decision you’ll make this year, we’re guaranteeing it. If you’re not satisfied with your experience at Pizza Expo®, outline your thoughts in a personal letter to me and I’ll see to it that you receive a prompt refund of your registration fee.

See you in Las Vegas!

Cordially,

Bill Oakley

Executive Vice President