Don’t make it easy for your employees to steal

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By Jim Laube Cashiers and bartenders using a house-provided cash drawer should never be allowed to take a register reading. When an employee can figure out what he or she “owes the house,” it’s just that much easier for them to skim off the excess cash (from unrecorded sales) and walk out with money youMore »

4 Weeks: Pizza Styles Taught by the Pros

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Demonstrations of pan pizza (Jeff Smokevitch, Brown Dog Pizza), the classic Neapolitan (Tony Gemignani, Tony’s Pizza Napoletana), whole-wheat and gluten-free pies (Mike Rutledge, Farrelli’s Wood Fire Pizza), Sicilian style (Laura Meyer, Tony’s Pizza Napoletana), seafood pizzas and chicken pizzas (Theo Kalogeracos, Little Caesars Pizzerias, Australia) and meat-topping specials (Jeff Varasano, Varasano’s). Plus pizza-making workshops byMore »

Five principles for effectively responding to negative social media reviews

Study finds 16 percent of Yelp restaurant reviews are fake

By Micah Solomon Keynote speakers at business events tend to run into the same questions over and over again from nervous audiences facing new online and offline realities. For me, a question that comes up at almost every event I speak to goes something like this: “Micah, isn’t it dangerous out there for my brand,More »

5 Weeks: Operator-Presented Seminars and Demonstrations

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Appearances by 29 pizzeria owners and managers. Knowledge-sharing by some of the best in the industry in their areas of expertise. Operators speaking on a variety of topics in seminars and on panels, as well as giving cooking demonstrations. Plus, All-Operator Thursday peer-to-peer presentations in the seminar rooms.

Are you ready for a second location?

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By Jeff Mease As entrepreneurs, that next business that we create has the very real capacity to destroy everything we’ve worked for up to this point. At the very least, it can make our lives unpleasant for a while. But it’s also the gateway to our dreams, a further expression of who we are inMore »

6 Weeks: World Pizza Games

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Competitions mounted and winners named in six events: freestyle acrobatics, master’s division freestyle acrobatics, largest dough stretch, fastest dough, fastest box-folding and pizza triathlon. Finals of acrobatic dough-spinning contests held at 30th Birthday Bash. Other events in WPG Contest Area. Records will be broken. Crowds will applaud.

Community Marketing: A Conversation with Scott Anthony and Eric Shepherd

Steel City Pizza Company sports sponsors

 We asked the co-presenters Scott Anthony and Eric Shepherd of a Pizza Expo 2014 seminar on community marketing—both of them leaders in that area for their pizzeria companies—to exchange a few thoughts on the topic as they prepare for their presentation in March. Eric Shepherd: “If your pizzeria is like most independent businesses, your marketing budgetMore »

Pizza Expo launches mobile app for 2014

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Efficiently plan your trade show day by using the new Pizza Expo mobile app. The native iPhone / iPad App is available on iTunes App Store, and the web based Android App on Google Play.  Search for “pizza 2014″ and find the International Pizza Expo app. The Pizza Expo mobile app will provide you withMore »

Expo Spotlight: Register now!

Bill Oakley

Register now to attend the 30th Annual International Pizza Expo March 24-27, 2014 in Las Vegas, Nevada. International Pizza Expo is just around the corner and if you haven’t already registered, you better start making plans NOW! This year we’re presenting a few changes in celebration of our 30th anniversary that are sure to makeMore »