Lipton® offers Tea Makeover to boost beverage sales
LISLE, IL – April 18, 2013 – Iced tea is one of the most profitable items on menus, and Lipton® has made it easier than ever for restaurants to sell more tea by offering a Tea Makeover to chain operators and small independent operators.
Lipton® is the brand that restaurant patrons prefer 2-to-1, and 72% of consumers say they would order fresh brewed iced tea when Lipton® is the featured brand, according to Ipsos InnoQuest research.1
Since people tend to order beverages by brand, they often default to water when they don’t see a brand they recognize. The Lipton® Tea Makeover is a series of tools, including server promotions and free front-of-house merchandise, developed to help operations improve beverage sales and convert more orders of water to iced tea.
Success with Lipton® has already been proven at operations such as Blake’s Lotaburger®. Located in New Mexico, this 75-location QSR switched to Lipton® Fresh Brewed Iced Tea and branded it with front-of-house merchandise in a 12-unit test. In doing so, Blake’s Lotaburger® doubled their tea orders and made iced tea their #1 beverage. The Lipton® Tea Makeover program will help restaurants create more success stories like this one.
Restaurant operators can request Tea Makeover tools and information at: www.unileverfoodsolutions.us/LiptonTips.
1 Consumers responding to the question: “When out at a restaurant which brand of iced tea do you prefer?” Ipsos InnoQuest, August 2012
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