2009 December: A Pizza My Mind

Big Dave’s always closed early on Christmas Eve (6 p.m.) so that my crew could get home and enjoy their family time. The key word here is family. Many families gather together on Christmas Eve. Since the following day will be filled with traditional home-cooked...

2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap...
2009 October: Commentary

2009 October: Commentary

October has always been my favorite month. I got married in October. I played high school football in October. I watch the World Series every October (waiting for those Cubs to get there!). I also watch a change of seasons culminate into something quite spectacular...
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