2009 April: Expo News

2009 April: Expo NewsThis year, International Pizza Expo™ celebrated its 25th anniversary. Although the final numbers aren’t in, I’m sure it was another huge success with nearly 1,000 booths and 400 plus exhibiting companies. Year after year, we continue to produce and deliver one of the premier events in the entire trade show industry. In fact, the one thing that really separates International Pizza Expo™ from all of the other general foodservice shows is our industry specific educational component. There’s not another food show around where you’ll find 60-plus seminars and demonstrations devoted to a single industry.

At Pizza Expo™ you’ll find the leading industry experts and analysts, as well as nationally recognized business and marketing consultants who are all willing to share new ideas and insight on how to adapt to the ever-changing economy and industry. At next year’s show, you’ll find new speakers and new topics dealing with the rapidly changing economy, including the commodities market, latest trends, financing and how and when to react to supplier price increases. In fact, since we’ve already started making plans for next year’s show, I would like to hear what suggestions you have with regards to new speakers, topics and/or demonstrations that you would like to see added to our educational program.

I like to think our pizza-focused seminars and demonstrations alone are worth the price of admission. In fact, if you don’t come away from International Pizza Expo™ with new cost-saving or profit-boosting ideas, I’ll refund your registration fee. All you have to do is put it writing to me and I’ll send you a prompt refund. What other show gives you a money back guarantee? I’ll tell you — no one!

The bottom line is, there will always be winners and losers, but only those pizzeria owners and operators that arm themselves with industry knowledge and are willing to take action towards positive change will have the ability to position their business for future growth and success. If you want to increase your ability to compete and win, you should make plans now to attend International Pizza Expo™ 2010, March 2-4.

It’s all pizza and it’s all for YOU!

Best regards,

Bill Oakley

Executive VP