International Pizza Expo® is just around the corner. If you haven’t already registered, you’d better start making plans NOW! This year, we’re making a few changes in celebration of our 25th anniversary that are sure to make this year’s Expo the most informative, exciting and memorable show ever.
We’ve added several new speakers and topics that deal with today’s tough issues facing the pizza industry. Our team of experts will educate you on how to survive and prosper in today’s economy. You’ll also find out how to retain your core customers, attract new customers, improve customer service and create dynamic and meaningful marketing campaigns that really work. Our pizza-specific program of more than 60 seminars, workshops and demonstrations is unparalleled and second to none in the foodservice industry.
Are you looking for a few new menu ideas? If you are, then the International Pizza Challenge and Demonstration Area is the place to be. The International Pizza Challenge™ has become so popular we’ve decided to add a non-traditional category to the competition. This year, we’ll have approximately 140 competitors from across the globe competing in the “Pizza World Championships”. In addition, we’re also adding a new culinary contest to determine the “2009 World Champion Pizzaiolo”. What could be more exciting and spontaneous than watching four of the world’s best pizzaiolos competing head-to-head to see who’s the “best of the best”?
Do you want to party? Make plans to attend the World Pizza Games® Finals and Rockin’ Party. We’ve made a few changes to make sure this is the biggest and best party ever. The bottom line is, there will always be winners and losers, but only those pizzeria owners that arm themselves with industry knowledge and are willing to take action towards positive change will have the ability to position their business for future growth and success. Last but not least, remember that attending International Pizza Expo® is a tax-deductible working vacation.
It’s all Pizza and it’s all for YOU!
Bill Oakley Executive VP