2010 February: Expo News

International Pizza Expo® is just around the corner. If you haven’t already pre-registered to attend, you better start making plans now! International Pizza Expo continues to be the premier industry event for education, new products, networking and sales.

Have you ever heard the saying “education is the key to success”? We feel so strongly about continuing education that we’ve decided to expand our pizza-specific educational component to include more than 70 seminars, workshops and demonstrations. We’ve also added several new industry speakers to our lineup as well, who will tell you what to do and how to react to the challenges and issues facing our industry today. Our team of experts will educate you on how to survive and prosper in today’s economy, as well as how to retain your core customers, attract new customers, improve customer service and create dynamic and meaningful marketing campaigns that really drives profits to your pizzeria.

Or, maybe you’re just looking for a few new menu ideas. If you are, then the International Pizza Challenge and Demonstration Area is the place for you. The International Pizza Challenge™ has become so popular that we’ve decided to expand the competition. This year, approximately 120 competitors from across the globe will battle it out in the “Pizza World Championships”. Better yet, you’ll have the opportunity to watch and learn from the top two finishers of each category (traditional and non-traditional), who will go head-to-head in our blind-box competition. What could be more exciting and spontaneous than watching four of the World’s best pizza makers competing to see who’s the “Best of the Best”?

Do you want to party? Then attend the World Pizza Games® Finals and Rockin’ Party, which is free to all registered attendees. We’re pulling out all the stops this year to make sure this is the biggest and best party ever.

The bottom line is, there will always be winners and losers, but only those pizzeria owners that arm themselves with industry knowledge and are willing to take action towards positive change will have the ability to position their business for future growth and success. Last but not least, remember attending International Pizza Expo® is a tax-deductible working vacation. It’s all pizza and it’s all for you!

Best regards,

Bill Oakley, Executive V.P.