2010 January: Expo News

This year we’re pulling out all the stops to make sure International Pizza Expo 2010® is the biggest and best show ever. We’re expanding our educational program to include more than 70 business-boosting seminars and demonstrations. We’ve also added several new industry speakers who will address the hot issues facing pizzeria operators today.

In the current economic environment, it’s more important than ever to discover new, innovative ways to boost profi ts and improve effi ciencies. What are you doing to increase sales and reduce costs? Do you have cash fl ow issues? How are you dealing with the effects of increased wages and benefi ts. At this year’s Pizza Expo, you’ll fi nd solutions to these problems and more.

Designed for pizzeria owners and operators, there’s something for everyone at Pizza Expo, whether you’re an industry veteran or just opening your fi rst store. Can you imagine a show fl oor larger than four football fields with nothing but pizza related goods, equipment and services? International Pizza Expo, the “Show of Shows” for the pizza industry, is THE place to do business, learn, network and deal.

Do you feel the need to compete? I know you think your pizza is the best … here’s your chance to prove it by competing in the International Pizza Challenge™. This year we’ll have competitions for both traditional and non-traditional pizzas, as well as a final bake-off to determine the “Pizzaiolo of the Year”. Better yet, we’ll have nearly $50,000 in cash and prizes up for grabs. Each division winner will take home bragging rights to “World’s Best Pizza” and the $10,000 grand prize. If you’re interested, don’t delay — only the fi rst 60 entries will be accepted in each division. And that’s not all, energy and excitement will abound when the World Pizza Champions™ and the World Pizza Games® take center stage. Contestants will be able to compete in up to five events, which include freestyle acrobatics, fastest dough, largest stretch, box folding or our newest event, longest spin. Each event winner will take home $1,000.

Last but not least, at the close of the show on Thursday, March 4, one lucky pizzeria owner will walk away with $20,000 in cold, hard cash by participating in the $20,000 MEGA BUCKS Giveaway™! Remember, you can’t win if you don’t enter — and you won’t win if you’re not present.

If you haven’t already registered to attend, then you should stop reading this now and call (800) 489-8324. Or, better yet, pre-register online at www.PizzaExpo.com and save $10. Please take a few minutes now to review the attendee brochure (see outsert), or visit www.PizzaExpo.com for more information. See you in Las Vegas!

Bill Oakley
Executive Vice President