2010 July: Expo News

The one thing that really separates International Pizza Expo® from all the general foodservice shows is the fact that our tradeshow floor and seminar program are totally devoted to the pizza industry. For 2011, we’ve decided to add another full day of seminars on Monday, February 28, specifically designed for the new operator/attendee. In addition, Tony Gemignani, the fi rst Master Instructor in the United States to be certified by the Scuola Italiana Pizzaoili and a nine-time World Pizza Champion, will for the first time conduct a three-part hands-on dough workshop where attendees will have the opportunity to work with the theory, techniques and practical side of pizza making. He’ll deal with Old World and New World pizza alike, so there will be something for everyone. Tony owns and operates the International School of Pizza and the United States School of Pizza, which are located in San Francisco, California.

In fact, there’s not another food show –– let alone another so-called pizza show –– where you’ll find four full days of pizza specific seminars, demonstrations, networking opportunities and contests all devoted to a single industry, except International Pizza Expo®. What’s even better, we’ve decided to increase the total number of seminars, demonstrations and workshops to 80 … that’s 10 more than we’ve ever offered before. Can you think of another tradeshow in any industry that’s increasing their educational component?

At Pizza Expo® you’ll find 4½ football fields of pizza-related products, services and equipment, as well as the leading industry experts, consultants and analysts — and they’re all willing to share new ideas and insight on how to adapt, react and prosper in today’s economy. At next year’s show, you’ll find new speakers discussing current issues and topics facing the industry, such as lawsuit protection and tax reduction strategies, pizza trends, social media and more.

The bottom line? There’s always something new at Pizza Expo® that can improve your pizzeria. As always, our commitment to you, our partners, is to continue to grow and improve every facet of Pizza Expo, from the tradeshow floor to our networking events and contests. In fact, if you don’t come away from International Pizza Expo® with new cost-saving or profit-boosting ideas, I’ll refund your registration fee. All you have to do is put it in writing to me and I’ll send you a prompt refund.

Remember, International Pizza Expo® is a tax-deductible working vacation. It’s all pizza and it’s all for you!

Best regards,
Bill Oakle y

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