2010 May: Expo News

It’s never too early to start making plans to attend International Pizza Expo®. Operators new and old have come to know the good, honest value of attending Pizza Expo. In fact, ask anyone who has attended a past Expo and they’ll tell you there’s nowhere else on the planet that you’ll find 400-plus pizza specific exhibiting companies demonstrating their products and services, except International Pizza Expo. Throw in over 70 pizza specific business-boosting seminars and demonstrations, as well as unmatched networking opportunities and you’ll see why past attendees and exhibitors alike refer to our show as the “Super Bowl” for the pizza industry.

This year, we had another record breaking show in terms of attendance, new exhibitors and total leads collected. In fact, word has it International Pizza Expo has made the list of the Top 200 tradeshows in the U.S., which is a huge honor and a reflection of all the hard work and dedication of our tradeshow staff, not to mention our exhibiting partners and buyers who make it all possible. As a result of this success, we’re making plans to expand next year’s show floor to accommodate the increased demand for exhibit space.

Now, if you want to get those competitive juices fl owing and you feel the need to compete, then we’ve got you covered as well. I know you think your pizza is the best. Here’s your chance to prove it by competing in the International Pizza Challenge™. The International Pizza Challenge is the most prestigious pizza making contest in the world with nearly $30,000 in prize money. The winner of each category, traditional and non-traditional, will take home bragging rights to “World’s Best Pizza” and the $10,000 grand prize. In addition, the top two finishers from each of these competitions will compete head-to-head in a blind-box competition to determine the “Pizza Maker of the Year”. Better yet, the winner will walk away with another $5,000 in prize money. Watch for more information and entry forms for both competitions in future issues of Pizza Today and on the International Pizza Expo Web site.

And that’s not all: energy and excitement will abound when the World Pizza Champions™ and the World Pizza Games® take center stage. Contestants will be able to compete in up to six events, including team freestyle acrobatics, individual freestyle acrobatics, fastest dough, largest stretch, box folding or our newest event, longest spin. Each event winner will take home $1,000 and a “World Championship” plaque.

Last but not least, at the close of the show some lucky pizzeria owner will walk away with $20,000 in cold, hard cash by participating in the $20,000 MEGA BUCKS Giveaway™! Remember, you can’t win if you don’t enter — and you won’t win if you’re not present.

The bottom line is there’s always something new at Pizza Expo that can improve your pizzeria. As always, our commitment to you, our partners, is to produce the biggest and best show ever. In fact, I guarantee attending Expo will be the single best investment of time and money you’ll make in 2011, or I’ll refund your registration fee.

We mean business!

Sincerely,

Bill Oakley

Executive Vice Presiden

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