2011 July: Social Media

Pizza Tweets
Incredible Pizza Co.

@ipcstlouis
Visit us Monday-Friday from 11am until 4pm to receive your unlimited buffet & drinks for only $6.49. Now that’s an incredible deal!

Why it works: America’s Incredible Pizza Company is known for its family fun center, including go-karts and mini-golf. It’s easy for the menu to get lost in the mix. This tweet reminds followers of the St. Louis location of the restaurant’s affordable buffet as a viable lunch option –– even for office workers and those without kids.
Pizza Orgasmica

@PizzaOrgasmica
Start your week right by coming down to our Fillmore location between 11am-4pm for All You Can Eat Slices only $8.50!

Why it works: Awesome name aside, this tweet hit right before lunchtime, whetting diners’ appetites for something other than subs and burgers. It also let people know that the all-you-can-eat special was good at the Fillmore location until 4 p.m. –– plenty of time to handle the lunch crowd.
  

PizzaToday.com >> Recipes

Recipes >> Pizza >> Honey-Hot Buffalo Chicken Pizza: Find this amazing recipe and many others at www.PizzaToday.com. Photo by Josh Keown

Flippers Pizzeria: Dine in today with the kids and they eat for only $1.99… It’s part of our month-long celebration of great moms! :)

Why it works: This Orlando-based chain lets Facebook followers know that its restaurants are kid-friendly. In fact, they’ll reward parents for bringing in the little folk with an affordable special. A photo of the company’s current advertisement announcing the special reinforces the limited-time offer and spells out the dealers in greater length, including the fact that customers needed to print out the offer to present at checkout.

Rubber City Pizza: May is Graduation Month for many of our area Universities and Colleges! Let Rubber City Pizza deliver your Graduation Party or any special event. Call us for details and prices. 330-633-7777

Why it works: This Facebook post hits all the right spots. Not only does it acknowledge one of its greatest customer bases –– college students –– but it also alerts fans to the fact that they are able to cater and handle large parties. The addition of a phone number urges Rubber City’s fans to go ahead and make that call.

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