2011 June: Social Media

Pizza Tweets

Brandi Pizza & Wings
@brandipizza

HAWKS & BULLS TONIGHT–>Order Brandi Pizza & Wings (312)794-5900 www.brandipizza.com WE DELIVER! 67 E. Cermak Rd., Chicago’s South Loop

Why it works: It’s A-Ok to speak to a specific crowd when tweeting. In this case, Chicago Bulls fans. Wings and pizza go great with basketball. This tweet was simple and provided location, phone number and Web site, emphasizing that they deliver. The only thing that could have made it even better is offering a specific deal and price.

Café di Scala
@cafediscala?
We have some seats available for the Beatles Brunch tomorrow. Call us at 515-244-1353 and we’ll save you a seat. :)

Why it works: When you host popular special events, letting people know that space is still available and giving them a number to call is a good idea. Café di Scala not only sparked the interest of folks who might have been undecided, but also planted a seed in others who perhaps didn’t know about Beatles Brunch.

Facebook Pizza Feeds

Pier Pizza Company: Where will you be on Saturday, April 16th? We’ll be at the finish line of the FROSTY DREW Classic 5K RUN/WALK enjoying pizza. Register today, don’t delay!”

Why it works: Pier’s post tells its community, “we support community events and we want you to get involved.” They provided a call to action and a link to the run’s Facebook page. Added enticement for the true Pier fan — pizza when they complete the race.

Lombardos Pizzeria: Last day to try our new Breaded Ravioli appetizer for FREE!! Order a Large or X-Large pizza…MENTION FACEBOOK…and receive a 6 piece Breaded Ravioli Appetizer for FREE!! ALL WEEKEND!! You Gonna Love it!! 425-742-8710 4/1-4/3/11

Why it works: Lombardos just hit the sweet spot with customers — free. Pairing a new appetizer with other menu items makes for a nice introduction. Additionally, the post explained how the deal worked, provided a direct call to action, established urgency and gave the phone number. To boot, Lombardos even included a photo of the breaded ravioli, and we all know food photography sells!

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