2012 August: Commentary


One of the most fun things about Slice of Hope last year was looking at the pictures of staff members from pizzerias around the country wearing the black and gray SOH t-shirts. It was one of the many ways the initiative united the industry. To that end, how could we not offer them again?

Just like last year, we’re now selling Slice of Hope t-shirts for $10 each. The profits from the sale of each shirt will be donated to the Karen Mullen Breast Cancer Foundation. This year shirts are available in black and pink. The pink shirts are “women’s cut” — something we’re rolling out due to numerous requests.

To order your shirt today, simply visit PizzaToday.com and click on the Slice of Hope tab. While you’re there, please consider filling out the Slice of Hope pledge form as well. We’re asking America’s pizzerias to donate 15, 20 or even 30 percent of sales from Friday, October 12 to the Karen Mullen Breast Cancer Foundation through Slice of Hope.

Imagine the change we, as an industry, could enact if we got behind this cause collectively. At nearly $40 billion in sales, the pizza segment is robust. It’s also a caring and giving section, and Slice of Hope is our chance to prove that.

Breast cancer is a disease that impacts all of us in one way or another. If you don’t personally know someone who has suffered from it, consider yourself fortunate. Let’s rally together and do something about it!

Every day in research labs across the country, scientists are working on promising treatments. Let’s help them end this disease.

The Karen Mullen Breast Cancer Foundation is a non-profit 501(c)3, which means your donations to the Foundation are tax-deductible. Next month I’ll provide even more details on Slice of Hope 2012. But please don’t wait until then to act. Visit PizzaToday.com now to fill out those pledge forms and order t-shirts.

Lastly, if you would like to be involved in Slice of Hope 2012 in your own unique way, I want to hear from you. There’s no such thing as too much help!

Best,
Jeremy White, editor-in-chief
jwhite@pizzatoday.com

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