2012 January: Expo News

This year we’re expanding our education program to include more than 80 business-boosting seminars and demonstrations. We’ve also added several new industry speakers who will address the hot issues facing pizzeria operators today.

In the current economic environment, it’s more important than ever to discover innovative ways to boost profits and improve efficiencies. What are you doing to increase sales and reduce costs? Do you have cash flow issues? How are you dealing with the effects of increased wages and benefits? At this year’s Pizza Expo, you’ll find solutions to these problems and more.

Designed for pizzeria owners and operators, Pizza Expo delivers something for every industry pro, whether you’re a veteran or opening your first store. Can you imagine a show floor larger than five football fields with nothing but pizza-related goods, equipment and services? International Pizza Expo — the “Show of Shows” for the pizza industry — is THE place to do business, learn, network and deal.

Do you feel the need to compete? I know you think your pizza is the best … and here’s your chance to prove it by competing in the International Pizza Challenge™. This year we’ll again have competitions for both traditional and non-traditional pizzas, as well two new divisions that will rank Italian-style and deep-dish style pizzas. Once again we’ll have a final bake-off between the winners of the four divisions to determine the “Pizzaiolo of the Year.” We’ve also invited back four of our past winners to compete in a blind-box competition to determine the “Master Pizza Maker of the Year.” This year we’ll have over $50,000 in cash and prizes up for grabs. If you’re interested, don’t delay; there are limited entries in each division. And that’s not all: Energy and excitement will abound when the World Pizza Champions™ and the World Pizza Games® take center stage. Contestants will be able to compete in up to five events, including freestyle acrobatics, fastest dough, largest stretch, box folding and longest spin. Each event winner will take home $1,000. We’re also going to add a new contest, which will take place on the show floor to determine who has the best pizza box. If you think yours is one of the best, please make sure to bring a sample with you. You might take home $500 and bragging rights.

Last but not least, at the close of the show on Thursday, March 15, one lucky pizzeria owner will walk away with $20,000 in cold, hard cash by participating in the $20,000 MEGA BUCKS Giveaway™! Remember, you can’t win if you don’t enter, and you won’t win if you’re not present.

If you haven’t already registered to attend, then you should stop reading this now and call (800) 489-8324, or better yet, pre-register online at www.PizzaExpo.com and SAVE $10. For those of you who have already made plans to attend the industry’s premier annual event, it’s a good idea to start planning your show strategy now: Map out a list of education seminars to attend and start thinking about questions to ask at the Beer & Bull™ Idea Exchange.

Please take a few minutes now to review the attendee brochure mailed with this issue of Pizza Today or visit our Web site for a detailed listing of exhibiting companies, seminars and demonstrations. If you’ve seen or read about a product or service you’d like to have for your pizzeria, chances are you’ll find it on our show floor. Did I mention we have more than 50 new exhibiting companies signed up for this year’s show already?

Our combined staff at Pizza Today and Pizza Expo has been working for well over a year to produce the biggest and best show ever! In fact, we’re so sure that attending Expo will be the best business decision you’ll make this year, we’re guaranteeing it. If you’re not satisfied with your experience at Pizza Expo®, simply outline your thoughts in a personal letter to me and I’ll see to it that you receive a prompt refund of your registration fee.

The bottom line is there’s always something new at Pizza Expo® that can improve your pizzeria … a new marketing idea, innovative product, menu item, cost saving or revenue enhancement technique. As always, our commitment to you, our partners, is to produce the biggest and best show ever. In fact, I guarantee attending Expo will be the single best investment of time and money you’ll make in 2012, or we’ll refund your registration fee.

Remember International Pizza Expo® is a tax-deductible working vacation.

See you in Las Vegas!

Bill Oakley
Executive Vice President

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