2012 July: Social Media

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Bruno’s Menu Looking to upgrade your menu? Pizza Today’s resident chef has the recipes you’re looking for at pizzatoday.com/bruno

PIZZA TWEETS

Haley’s Pizzeria
@HaleysPizzeria

All cold sandwiches are $4.99 from 2pm-4pm. You must mention this when ordering. Or look for it on the checkout screen when online ordering

Why it works: Late afternoon is a typically slow time for a pizzeria, and Haley’s offers a special to draw customers in. Even better? This offer is for cold sandwiches –– and those can be held until dinnertime. The price tag allows the restaurant to compete with the big chain sub shops, and it lets customers know they offer more than just pizza. Nice work!

Mangiamo Pizza Buffet
@ mangiamopizza

We announce a random name Everyday. Any person with that name eats for FREE. Simple as that. Today ‘Craig’ eats for FREE!!!

Why it works: We’ve seen several of these types of promotions, and here’s the key: pick a name that is common enough to bring in business without breaking the bank. Since most folks don’t eat alone, they’ll bring along at least one guest –– and that means money in the till.

BBQ CHICKEN PIZZA

2 whole skinless, boneless chicken breasts, grilled and cut into ¼-inch-wide strips

1 cup barbecue sauce

1 cup chopped red onion, blanched

1½ cups shredded provolone or smoked mozzarella

In a large bowl, toss the cooked chicken with the barbecue sauce to coat.

Divide the chicken between the two pizza shells.

Sprinkle ½ cup of the red onion evenly over each pizza. Sprinkle an equal portion of the cheese on each pizza. Bake.

Get this recipe and hundreds more at http://www.pizzatoday.com/recipes

FACEBOOK PIZZA FEEDS

PiZZA PRiMO! Wednesday special—– Buy a large pizza at menu price and receive a FREE Apple dessert pizza or a cheese bread. Carryout or Delivery. Just mention Facebook when you place your order.

Why it works: This Facebook post bundles a deal without taking dollars off –– or money out of the cash register. We also love the idea of a code word, which allows you to track the success rate of a promotion.

Amore Pizzeria & Café Homemade Soups Small $2.99, Large $3.59, Soup Breadbowl $4.99 ~ Italian Wedding~ Corn Chowder

~ Chili / Today’s Salad ~ Tuna Salad Platter – Our Fresh Homemade Tuna Salad Served Over a Crisp Bed of Freshly Prepared Garden Salad With Choice of Dressing – $5.99 / $6.99

Why it works: Customers love choices, and giving it to them encourages repeat business. Amore gives customers options beyond pizza, and soup and a salad make a great lunch option. This post also points out the fact that the tuna salad is prepared in-house and uses descriptive words to describe ingredients. This is eye-catching and makes a restaurant stand out amongst a sea of chain food items.

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