2012 September: Social Media

PIZZATODAY.COM

Bruno’s Menu
Looking to upgrade your menu? Pizza Today’s resident chef has the recipes you’re looking for at pizzatoday.com/bruno

Big Dave’s Word
From cheese prices to new year strategies, Big Dave has you covered at pizzatoday.com/big-dave-ostrander

PIZZA TWEETS

LaRosa’s Pizzeria @
@LaRosas3471111

2 small 3-item pizzas + code “1227” = A GREAT MON- DAY! You can redeem this code for dine in, delivery or pick up.

Why it works: We’ve said it before and we’ll say it again –– using a code with your POS system is a great way to track the success of a promotion. The fact that this one was offered on a Mon- day –– a day when most folks are back to work and not thinking about dining out
–– offered additional bang at little cost.

Greenwich Pizza
@greenwichpizza

Pasta is the perfect founda- tion for a healthy, delicious and satisfying meal. Get your Spaghetti Supreme fix at Greenwich!

Why it works: This tweet let Green- wich’s followers know that it offers more than just pizza. We love a diverse menu, and pasta has a low food cost. Plus, most people love it!

Pasta
Puttanesca

Looking to upgrade your menu? The PizzaToday.com Menu Development section will give you tips and tricks to make your dishes the best in town. www.pizzatoday.com/menu-development

FACEBOOK PIZZA FEEDS

New York Pizza Department (NYPD Pizza) Celebrate the ending of a great weekend with the family by taking the kids to your favorite NYPD location, where kids eat free every Sunday after 4pm.

Why it works: Sunday is generally a slow time for pizza, so bringing in families is a great idea. Since Mom and Dad need to eat too, you’re automati- cally raising the average check total for the day.

Pizza Ranch TOMORROW, July 12 – Be sure to use your Ranch Rewards card and spend at least $10 at a participating Pizza Ranch to earn a Free Cheesy Ranch Stix! You can redeem the free food on your next purchase of $10 or more in the next 30 days. Register your card on www.ranchrewards.com so you’re ready!

Why it works: We love rewards cards, which encourage repeat business without discounting your product. This summer promotion offered a free item upon return and gave a specific time frame for customers to redeem it. That generated sense of urgency is a smart way to get customers to order again.