2013 February: Social Media

Pizza Tweets

Pizza jerks
@PizzaJerks

Calzone with up to 2 toppings for only $5 today until 4pm! X-mas is next week, be a pal and give a Pizza Jerks Gift Certificate!

Why it works: This Tweet was posted right before Christmas when money is tight for a lot of customers. Five bucks is a great motivator, but chips and a drink will bring the check total up. We love the idea of gift certificates, and this Tweet puts the idea of lunch and a quick gift into customers’ heads.

Stone Hearth Pizza
@Stone_Hearth

Office holiday party? Pizza, pasta, organic salads? Yep, we got that. Give @Stone_Hearth a call for your catering needs– big and small.

Why it works: There’s always an office manager who doesn’t quite get things done on time or a boss who decides to be generous at the last minute. This Tweet is for them –– the Scrooges and procrastinators who need a fast idea for a company luncheon. And Stone Hearth fits the bill perfectly. This Tweet only needed a phone number for maximum impact.

PizzaToday, Big Dave Ostrander and some of the most successful independent pizzeria operators in the country have joined forces to create the world’s first School of Pizzeria Management. Visit schoolofpizzeriamanagement.com

You can now “LIKE” School of Pizzeria Management on Facebook!

Facebook Pizza Feeds

Pizza Lucé Hopkins What’s up Pizza Luce fanatics!?!? We got a $25 gift certificate lookin to go to a good home! All you gotta do is tell us what is your favorite thing about the snow. We will pick the winner at 2pm today so be sure to check back this post to see if you’re a lucky winner!

Why it works: This Facebook post does a good job generating word of mouth for Pizza Lucé. It makes an instant fan of the winner, encourages Facebook followers to check the page during the day and brings in business. Once you get a customer in, you can upsell drinks and appetizers beyond the $25 gift certificate.

Cicero’s Pizzeria, Mission Viejo, California Cicero’s fans, we have something special for you! On 12/12/12 we will be offering two different pizza specials.

On Wednesday, you can enjoy two 12” cheese pizzas for $12 or one large 14” pizza with up to 3 toppings for — wait for it– $12!

These special one-day deals exclude specialty pizzas and are for take-out only, and they cannot be combined with any other offers or coupons. Each additional topping for either special will be $1.25. We hope you’re hungry because we’ll be ready to go. Share this post and bring some friends! Hope to see you all on 12/12/12!

Why it works: The 12/12/12 buzz offered businesses some easy marketing fodder and Cicero’s took advantage. The promotion provisions were posted right there, and it encouraged guests to share it on their own wall. Best yet –– the one-day promotion was easy to implement.