2009 June: Marketing Matters

2009 June: Marketing Matters

Muscles produce force. Muscles create motion. Muscles incinerate fat. And therein lies a paradox. Most attempts at weight loss involve dieting instead of exercise. Successful, long-term fitness comes from working out, not from starving. Dieting is the absolute worst thing you can do if you’re trying to lose weight. Starving yourself has the reverse effectMore »

2009 July: Simple Ideas

2009 July: Simple Ideas

Grape Expectations Many operators make the mistake of overpricing their wine list. When this happens, greater sales are sacrificed. The aim of most pizzerias that serve wine should be to keep prices in the range of $5 to $9 per glass. Only upscale Italian restaurants should deviate from this standard. As for pricing whole bottles,More »

2009 June: Simple Ideas

2009 June: Simple Ideas

Targeting Teens By the end of next year, there will be 35 million teenagers in the United States. At the peak of the baby boom, there were 33 million. And, what’s more — today’s teens have more disposable income than any other generation of teens had. Luckily, teens love pizza, so attracting them shouldn’t beMore »

2009 June: Stage Act

2009 June: Stage Act

I In these increasingly competitive times, standing out has become more important than ever. Offering top-notch food and service is the first step, but sometimes you’ve got to take it a little further. Featuring live entertainment may give you the edge you need to move ahead of the pack. Need convincing? Consider Brian Hogan, co-ownerMore »

2009 June: Bing in the Green

2009 June: Bing in the Green

If you’ve overlooked your restaurant’s outdoor decorating, now’s a great time to dig into exterior design. Experts say landscaping around your pizzeria isn’t a frivolous expense: paying attention to your green spaces outside will help you attract more customers, which translates into more greenbacks for your cash register inside. You wouldn’t settle for a restaurantMore »