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2009 May: Five Questions
Russell J. Weiner is Chief Marketing Officer for Domino’s Pizza. Formerly Pepsi’s Vice President of Marketing, Colas, Weiner has been named one of Brandweek’s Top 10 Marketers of the Next Generation. Domino’s has 5,047 U.S.-based stores and 3...
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2009 May: Il Pizzaiolo: Pizza Perfect
Brothers Amir and Ali Arab have been in the pizza business a long time. Though they didn’t exactly enter the circle of pizzeria owners by choice, they couldn’t imagine any other career these days. When the Arabs graduated from college in the 1970...
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2009 May: Location, Location, Location
Thinking of expanding to another location? Now, more than ever, intelligent site selection is essential — who can afford a hit or miss approach in this economy? Some larger operations, like Marcos Pizza, use site selection software. With 170 locati...
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2009 May: POS-itive Thinking
Megan Nicholson and her partners run seven high-volume pizzerias in Wisconsin. On an average day at one of Nicholson’s Glass Nickel Pizza Company locations, approximately 800 to 1,000 orders will filter into the kitchen. One POS misstep and Nichols...
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2009 May: Protecting Plastic
When Mario DiBiase opened Brooklyn, New York’s Aperitivo Cafe in April 2008, he set high priority to customer convenience and security. Such aims are what led DiBiase to become a testing site for VeriFone’s pay-at-the table wireless system, which...
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2009 March: Il Pizzaiolo: Black Rock Pizza Co.
Every now and then, we come across a concept that just seems to be doing everything right. Was it born under a lucky star? Rarely, but with the right infusion of marketing, quality control and dedication, it somehow seems to flourish even in an ever-...
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2009 March: Il Pizzaiolo: Pizza Plus
Often, restaurants go overboard when it comes to menu planning. From a laundry list of tired appetizers to a plethora of pizza styles and desserts fresh from the freezer, some menus can stretch into several pages. But is it really necessary? And can ...
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2009 March: Love at First Sight
Diners often come to restaurants as part of a romantic evening, but is there romance behind the scene as well? According to Vault.com’s 2007 Office Romance Survey, 47 percent of U.S. employees (across a variety of industries) have had an office rom...
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2009 April: A Pizza My Mind
When trying to figure out what it will cost you to open a new pizzeria, it’s important to remember that your menu offerings will determine your equipment needs. Simply put: the more you offer, the more you’ll need. A simple operation, for example...
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2009 March: Top Dog
In challenging economic times, you need your best employees to stay on the job, keeping customers coming back for more pizza. Unfortunately, that’s a tough order when you consider the low employee retention rate in the restaurant business. One way ...
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2009 April: Ask Chef Jeff
Q: I know you can save a lot of money buying in bulk, like pallets of sauce. But then you’re tying up inventory dollars that can be used for operations. So, to what extent should you buy ahead? A: It all depends on your cash flow. Cash is king. Whe...
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2009 May: Commentary
We are now nearly midway through the second quarter of 2009. The pizza industry has felt the burden of the greater American economic picture, but the dismal landscape outside our piece of the foodservice sector hasn’t kept operators from moving for...