Pizzeria Social Media Marketing — July 2013

Pizza Tweets

 

Polito’s Pizza
@BigSlice

It’s “Two for Tuesday” – 2 slices of pizza & a fountain drink for $6.00, 6pm – Close. Also featuring Dollar domestic beers!

Why it works: Aside from being a good deal, this Tweet encouraged dine-in business by offering beer for $1 in the evening. Since most people are probably going to buy more than a slice –– and perhaps more than one beer –– this was a great way to increase business.

West Crust Pizza!
@WESTCRUST

Password: “WEST CRUST, it’s what’s for summer!” $5 Lunch Tortilla Pizzas until 2p then $12 WC Signatures & 4-topping custom pie!

Why it works: Whoa! For those in the know –– or at least with a password –– this is a great all-encompassing promotion. It covers lunch and dinner. Plus it’s trackable!

PIZZA TODAY IS ON Vine
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Follow @PizzaToday on the road or in the test kitchen with six-second videos from latest social media app, Vine.

@PizzaToday on Instagram
garlicknots

Herb dough garlic knots. #pizza #garlic

Facebook Pizza Feeds

Pizza Ranch

Yay or Nay? Pineapple on Pizza.

Why it works: Six simple words generated 994 likes and 466 comments within three hours. How can you make this work for you? Use an online social media number generator (such as random.org) and give away free product to people who comment or like. This creates buzz and easy word-of-mouth for your pizzeria.

Pizza Shuttle

Tuesday Exclusive:
Small 1-topping pizza $6!
Tuesday 5/28 only
Dine-in, Pick-up, Delivery

Why it works: This quick post included a photo of the company’s small one-topping pizza. Since people eat with their eyes and this was posted at lunch time, it was sure to bring in a few folks.