Commentary

Jeremy White, Commentary — Slice of Hope is Next Month!There were countless highlights at International Pizza Expo 2013 in March. As I write this column, I’m still jet-lagged from the return trip from Vegas and still reeling from the success of the show. But of all the high points, none compare to the many great conversations I had with operators regarding Slice of Hope. After two years of building the national dine-out event that benefits breast cancer research, Slice of Hope is really starting to gain traction in the industry.

I’m pleased to announce here officially (in case you missed it at Expo) that Slice of Hope 2013 is scheduled for October 1-4. This year, we’re taking the traveling bicycle party to New England! The route will offer the cyclists the chance to challenge themselves in the idyllic, pastoral landscapes of Maine, Vermont, New Hampshire and western Massachusetts. We’ll conclude the event in Boston on Friday, October 4. That day has been designated National Pizza Party Day by Pizza Today and, as in years past, we ask our loyal readers to support the cause by pledging a percentage of that day’s sales.

We’ve once again partnered with the Karen Mullen Breast Cancer Foundation, a national charity based in Seattle. The Foundation’s promise is that 100 percent of the Slice of Hope money it receives will go directly to research. In fact, in 2013 the KMBCF made sizable grants to researchers at The Ohio State University, University of Washington and the University of Miami. The work done in these labs shows promise, and it couldn’t be done without your support. Plus, as a legal 501(c)3 charity, any donation you make to the KMBCF is tax-deductible.

In future issues I’ll keep you updated on Slice of Hope developments. In the meantime, please visit www.endthisdisease.org to learn more about the KMBCF.

Best,
Jeremy White, editor-in-chief
jwhite@pizzatoday.com