Marketing Matters: Building a Buzz

2012 April: Marketing Matters

Running a janitorial service in the 1980s, I depended on good old word of mouth (WOM) to generate business for me. Pair that with a business card, and I had a good thing going. In the 1990s when I stepped into a failing pizzeria, I quickly found out that putting up an ‘Under New Management’More »

A Conversation with Alex Gruber, Mama’s Pizza and Grill

Co-owner Gruber talks display cases, stuffed pizzas, quality and its Philly cheesesteak   Mama’s Pizza and Grill Sinking Spring Pennsylvania Alex Gruber (left) along with Brent Sharp, own Mama’s Pizza and Grill, offering an assortment of stuffed pizzas.   The displays allow customers to sample our pies and decide which is the favorite. We areMore »

My Turn: Steve Renke, Demarest Pizzeria

Destination -Independence   Steve Renke Demarest Pizzeria Demarest, New Jersey Twenty five years ago, I was a senior at Northern Valley Old Tappan High School, in NJ. I was a football player, skier, and very social. I had my entire life ahead of me, the world at my feet so to speak. Unlike many ofMore »

Dough Doctor: What is ‘dough factor,’ and does mixing time really matter?

Q: I’ve heard of a thing called “dough factor.” Can you explain this to me? A: Dough factor –– also known as “dough loading” –– is used to calculate the amount of dough needed to increase or decrease a pizza’s size while keeping everything in correct balance in regard to dough, sauce and cheese weights. InMore »

2012 March: Ask Big Dave

2012 March: Ask Big Dave

I haven’t updated my menu in a couple of years except for price adjustments. Is it worth it to pay a professional company to do this for me? Austin Rodigero Phoenix, Arizona I’m rarely stopped dead in my tracks. A few years ago, however, I did a double-take as I passed an exhibitor’s booth atMore »

Man on the Street: The Latest Topping Trends

2012 March: Man on the Street

What’s the strangest pizza you’ve ever enjoyed? I’ll never forget an experience I had in an old-school pizzeria in Trenton, New Jersey. The shop, Papa’s Tomato Pies, is the kind of place that would have you arrested for requesting pineapple on your pizza. That’s why I was shocked to see a pie on their menuMore »

2012 March: Affinity For Artichokes

2012 March: Affinity For Artichokes

When G. Terrill Brazelton, head chef at Slice Stone Pizza and Brew in Birmingham, Alabama, developed his pizza menu, including artichokes was a no-brainer. After all, Brazelton grew up eating steamed artichokes from his parent’s California garden. Today, he places artichoke hearts on the “Very Veggie” pizza alongside spinach, mushrooms, Kalamata olives, onions, jalapeños, garlicMore »

2012 February: Ask Big Dave

2012 February: Ask Big Dave

Tim Ridout, via Facebook Big Rounds Ravenna, Michigan Hey, Tim. Without exception, I can’t think of any ingredient that has gone down in price. Since cheese is the costliest ingredient on our pizzas, and we buy so much of it every week, it comes to mind first. The wholesale price of mozzarella is fixed everyMore »