February 18, 2013 |

2009 February: Expo News

By Bill Oakley

2009 February: Expo NewsIn challenging economic times, it’s not just about producing a quality pizza. Attending an industry trade show –– even during an economic slowdown –– can be the best vehicle to obtain new knowledge, insight and ideas that can help you position your pizzeria for future growth. As an independent pizzeria owner, you may be under pressure and worried about how you’re going to survive in this new economy. The fact is you may need to slow down in order to speed up your business. You may also need to think creatively and use innovative ideas to boost your business. Attending Expo can stimulate that creativity and provide the momentum you need to move your business forward.

Below are a few tips that will help you get the most out of your trade show experience:
? Time is at a premium. Plan in advance and pre-register to save time and money. Schedule appointments with people you want to meet. Make a list of what you want to learn and see. Review the seminar program and pre-show workshops to choose the offerings that will have greatest benefit and impact on you and your business.
? Take charge! Meet with suppliers and/or other pizzeria operators to find out what they’re doing and what they see happening in the future. Or better yet, just make plans to attend the Beer & Bull® Idea Exchange.
? Walk the show floor thoroughly and completely. Jot down the products, companies and booth numbers that grab your attention. Pay particular attention to new products being offered at the show, as well as any new exhibitors.
? Knowledge is Pizza Power! Gather as much information as possible while at the show. Find out what products, services and techniques are available to you that will improve your product, productivity and best of all, your bottom line.
? Talk to industry consultants and experts to pick their brains to find out what they’re thinking and doing. What are the new trends and how will they impact your business?
? This may be one of the best times ever to purchase new equipment … certainly a buyer’s market. The fact of the matter is no one wants to take their equipment and products back to the warehouse. Take advantage of the show specials and steep discounts being offered by our exhibiting partners. You may not have an opportunity like this ever again.
? What is the competition doing and how does your pizzeria compare?
? Can you leverage vendor/supplier expertise?
? Is menu expansion an option?
? What can you do differently to outshine and outperform your competition?

Finally, write down what you learned at the show and rethink or analyze your business strategy and philosophy. How can you better position your pizzeria in the marketplace? What new ideas can you implement to achieve your goals?

There will always be winners and losers, but only those pizzeria owners and operators that arm themselves with industry knowledge and are willing to take action towards positive change will have the ability to compete and win. You should make plans NOW to attend International Pizza Expo®. It’s the ideal trade show to obtain the knowledge that you need to help strategize, improve operations and make the right decision for you to compete and WIN!

Save time and money by pre-registering now at www.PizzaExpo.com. .

We mean business!
Bill Oakley
Executive Vice President