February 3, 2013 |

2010 June: Expo News

By Bill Oakley

If you’re looking for new ways to create revenue or just want to fi nd out about the latest industry trends and products, then International Pizza Expo, March 1-3, 2011, is the show for you! International Pizza Expo is the only event where you’ll find over 80 industry specific seminars, workshops and demonstrations, not to mention nearly 450 exhibiting companies and 1,000 booths. Throw in the best networking event in the pizza industry, the Beer and Bull Idea Exchange, as well as all the great contests and competitions, such as the World Pizza Games, International Pizza Challenge and the $20,000 Mega Bucks Giveaway. It’s no wonder Pizza Expo is now one of the Top 200 tradeshows in the country.

I know the economy is not the best, but in times like these, you’ve got to do more than just create a great pizza to be successful. Now more than ever, you have to understand your customers’ needs and wants to grow your pizzeria. Attending your industry trade show – even during an economic slowdown – can be the best way for you to obtain new knowledge, insight and ideas that can help position your product and pizzeria for future growth.

Ask anyone who’s attended a past Expo and they’ll tell you if you’re looking for new ideas, products and techniques to improve your bottom line, then International Pizza Expo is the place to be. At International Pizza Expo you’ll have the ability to negotiate great programs and deals right on the show floor by taking advantage of show specials and incentives being offered by our exhibiting partners. These could be products that you are currently using or something completely new that caught your eye. Remember, on the Pizza Expo® trade show floor, you can find everything from marketing programs to POS systems that will drive more business to your pizzeria.

The long and short of it is there’s always something new to learn or see at Pizza Expo that will improve your pizzeria. In fact, I guarantee it. If you’re not satisfied with any aspect of the show, simply put your thoughts and concerns in writing to me and I’ll send you a prompt refund of your registration fee. Last, but not least, International Pizza Expo is a tax-deductible working vacation.

It’s all pizza and it’s all for YOU!

Bill Oakley Executive
Vice President