December 1, 2011 |

2011 December: Expo News

By Bill Oakley

We are pulling out all the stops to make sure next year’s Expo is the largest and best show ever! We’re offering you more than 80 pizzeria-boosting seminars to choose from, as well as our new daily Power Panels and an expanded pre-show seminar day designed for the new operator and first-time attendee. In fact, we’re designating Monday, March 12, as “New Operator Monday.” The best part is this intense 6½ -hour educational program is FREE to registered attendees. We’ve also lined up several new speakers, developed new topics and planned new events to make this the ONLY show you’ll need to attend all year to find out new trends in the pizza industry. You’ll have an opportunity to learn about hot-button topics such as social media marketing, employee retention methods, menu design and labeling, dough dos and don’ts and many others.

Did you know we’re giving away over $50,000 in cash and prizes during Pizza Expo? The best news is there may not be an easier way to win $20,000 in Las Vegas than playing the show-closing Great MEGA BUCKS Giveaway. If you’re looking to increase your odds of winning some additional cold hard cash, then you should make plans to play or enter the New Exhibitor Treasure Hunt, World Pizza Games, International Pizza Challenge™ or our newest competition, the Great Pizza Box Challenge. Send us your box or bring it with you to Expo to see where it stacks up against the competition and whether you’ll go home with $500 and the title of the 2012 World’s Best Pizza Box.
At International Pizza Expo® you’ll have networking opportunities with some of the best and brightest pizza entrepreneurs and consultants.

With all the choices available to you at Expo, it’s a good idea to start planning your show strategy now. Map out a list of educational seminars you want to attend and start thinking about questions to ask at the Beer & Bull Idea Exchange®. Take a few minutes now to review the attendee brochure with this issue of Pizza Today magazine for a list of exhibiting companies, seminars, demonstrations and workshops. If you’ve ever seen or read about a product or service you’d like to have for your pizzeria, then chances are you’ll find it and just about everything else you’ll need for your pizzeria on the Pizza Expo show floor.

After a smashing success in 2011, we’re bringing back Master Pizziaolo Tony Gemignani for a second year of hands-on tutorial spread over three days –– Going to School With Tony Gemignani. A 10-time World Champion and certified instructor from the Scuola Pizzaioli in Caorle, Italy, he trains and certifies pizza makers from around the world in styles from Italy and the U.S. Come see why Tony’s pizzeria was recently named best pizzeria in America by Great American Bites.

If you haven’t already registered to attend International Pizza Expo, the “World’s Oldest and Largest Pizza Show,” you should stop reading this now and call 800-489-8324. Or better yet, pre-register online at and save $10. Our combined staff at Pizza Today and Pizza Expo has been working for well over a year to produce the biggest and best show ever! In fact, we’re so sure that attending Expo will be the best business decision you’ll make this year, we’re guaranteeing it. If you’re not satisfied with your experience at Pizza Expo, simply outline your thoughts in a personal letter to me and I’ll see to it that you receive a prompt refund of your registration fee.
It’s all Pizza and it’s all for YOU!

Best regards,
Bill Oakley
Executive Vice President