July 1, 2011 |

2011 July: Expo News

By Bill Oakley

If you’re looking for new ways to create revenue or just want to find out about the latest industry trends and products, then International Pizza Expo, March 13-15, 2012, is the show for you! International Pizza Expo is the only industry event where you’ll find more than 80 industry-specific seminars, workshops and demonstrations, not to mention nearly 450 exhibiting companies and 1,000 booths. Throw in the best networking event in the pizza industry — the Beer & Bull Idea Exchange — as well as great contests and competitions (such as the World Pizza Games, International Pizza Challenge and the $20,000 Mega Bucks Giveaway), and it’s no wonder Pizza Expo is now one of the top 225 tradeshows in the country.

In today’s economy, you must
do more than just create a great pizza to be successful. Now, more than ever, you have to understand your customers’ needs and wants
to grow your pizzeria. Attending Pizza Expo is the single best way for you to obtain new knowledge, insight and ideas that can help position your product and pizzeria for future growth.

Ask anyone who has attended a past Expo and they’ll tell you: If you’re looking for new ideas, products and techniques to improve your bottom line, then International Pizza Expo is the place to be.
At International Pizza Expo you’ll have the ability to negotiate great programs and deals right on the show floor by taking advantage of show specials and incentives being offered by our exhibiting partners. These could be re-orders of products that you’re currently using or something completely new that catches your eye. Remember, you can find everything — from marketing programs to POS systems that will drive more business to your pizzeria to new menu ideas, and lots more – on the Pizza Expo trade show floor.

The long and short of it?
There’s always something new to learn or see at Pizza Expo.
In fact, I guarantee it. If you’re not satisfied with any aspect of the show, simply put your thoughts and concerns in writing to me and I’ll send you a prompt refund of your registration fee.

Last, but not least, International Pizza Expo is a tax-deductible working vacation.

It’s all pizza and it’s all for you!


Bill Oakley
Executive Vice President