November 1, 2011 |

2011 November: Social Media

By Pizza Today

Pizza Tweets

PANS Pizza & Sweets

At PANS we believe in a well-balanced diet. Which is why we serve & deliver both pizza AND cookies ;^) Happy Friday, #PANSfans!

Why it works: PANS does a great job of getting customers to think outside the pizza. Adding in a specific menu item –– say, cheese bread or, here, cookies –– gets them to consider ordering more than just their same ol’ pizza. Why not bundle it at an attractive price just for Twitter followers and encourage retweets and hash tag trends?

Pizza Nola

Order now and have pizza & gelato for halftime! We’re open until 10pm. #Saints #Whodat

Why it works: This New Orleans-based pizzeria does a lot with a little space. Sure, there’s the company’s pizza, but they also offer gelato made by a local company both in-house and by delivery. Tweeting just before a football game encouraged immediacy to ensure delivery during the game’s halftime show. And they offered their hours. Way to pack a punch! >> Recipes >> Chicken Tuscany Pizza

PiZZA PRiMO! Students, come in and grab our lunch buffet for $5 and our dinner for $6 anytime including a beverage! All you need to do is show us a valid student ID and like us on Facebook, and follow us on twitter @pizzaprimo734

Why it works: This Facebook post speaks directly to students, and gets ’em where it counts –– in the wallet. With a $5 lunch buffet and $6 dinner specials, it won’t be difficult for this pizzeria to attract cash-strapped students. The addition of their Twitter handle makes this an especially effective post that crosses social media lines for added bang.

Monster Pizza Happy Monday Everybody! Come to Monster today for Happy Hour ALL DAY! $3 Monster Munchies and 1/2 price drafts! 757-6466 P.S. Silicone Sister will be here Friday from 7-10 pm for a family friendly show- don’t miss out!

Why it works: Few folks think about eating out on Mondays, which is typically a slow day for the restaurant industry. Monster Pizza gets competitive by advertising cheap appetizers and half-price beer. They’ve stuck in their phone number and hinted at live entertainment to come, giving customers ample time to plan a fun Friday out five days in advance. Bravo!