February 1, 2012 |

2012 February: Expo News

By Bill Oakley

There’s something for every pizzeria owner and operator at International Pizza Expo®, whether you’re an industry veteran or just opening your first store. If you haven’t already pre-registered to attend, you better start making plans NOW! International Pizza Expo continues to be the premier industry event for education, new products and services, networking and business-boosting ideas!

Have you ever heard the saying, “Education is the key to success”? We feel so strongly about continuing education that we’ve decided to expand our pizza-specific educational component to include more than 80 seminars, workshops and demonstrations. We’ve also added to our lineup several new pizza operators as speakers, and they’ll advise you on how to react to the challenges and issues facing our industry today. Our team of experts will educate you on how to survive and prosper in today’s economy. You’ll learn how to retain your core customers, attract new customers, improve customer service and create dynamic and meaningful marketing campaigns that really drive profits to your pizzeria.

March 12 is being designated as “New-Operator Monday.” This intense 6½-hour education program is FREE to registered attendees.

Or maybe you’re just looking for a few new menu ideas? If you are, check out our Power Panel on Building Blocks for a Profitable Menu and the International Pizza Challenge and Demonstration Areas. The International Pizza Challenge™ has become so popular that we’ve decided to expand the competition. This year, we’ll have divisions for Traditional and Non-Traditional, as well as new divisions for American-Pan and Italian-Style pizzas. We’ll bring together approximately 160 competitors from across the globe competing in the “Pizza World Championships.” Better yet, you’ll have the opportunity to watch and learn from the winners of each division, who will go head-to-head in our blind-box competition to see who will be the next World Champion Pizza Maker. What could be more exciting and spontaneous than watching four of the World’s best pizzaioli competing to see who’s the “Best of the Best”?

Do you want to party? Make plans to attend the World Pizza Games® Finals and Rockin’ Party. We’re pulling out all the stops this year to make sure this is the biggest and best party ever.

The bottom line? There will always be winners and losers, but only those pizzeria owners who arm themselves with industry knowledge and are willing to take action for positive change will have the ability to position their businesses for future growth and success.

Last but not least, remember that attending International Pizza Expo is a tax-deductible working vacation.

It’s all Pizza and it’s all for YOU!

Best regards,
Bill Oakley
Executive VP