February 1, 2012 |

2012 February: Social Media

By Pizza Today

PizzaToday.com // twitter.com/pizzatoday // Facebook Search: Pizza Today

Each month we pull the best social media posts by our readers-then tell you why they work!

Pizza Tweets

@Domino’s Plymouth

Having an office Lunch? We are doing Large Pizzas for £7.99 collection till 4pm.

Why it works: This British Domino’s franchisee tweeted this early enough to catch the attention of office managers who were probably thinking about company luncheons during the week before Christmas. Offering the price is great –– but adding a phone number would have pushed this tweet over the top.

@Massey’s Pizza

Today’s featured Lunch Special is an 8” 1-item pizza and a fountain drink for just $5.99! Available 11-3pm only.

Why it works: We love lunch specials, and this tweet got in all the necessary info in a short amount of text. Tweeting it before 10 am gives diners who might be undecided the opportunity to throw Massey’s into the ring as a potential noon lunch spot.

All New Features

PizzaToday.com Pros
Daily Editor’s Pick
Dough Prod. & Mgt. Tips
Education & Research
Expert Advice & Opinions
Pizza Expo Exclusives
Pizza Industry Bloggers
Menu Development
Operations Management
Customer Service
Cheese Market News
Pizza Today Video Spot

Facebook Pizza Feeds

Sparky’s Pizza Celebrating our 1000 Fans on Facebook —> we want to thank you Buy any slice + Get the second one for free (must be a Sparky’s Facebook Page fan to claim)

Why it works: First, Sparky’s is thanking its customers, and that’s never a bad idea. We love the buy one, get one promotion –– you’re not cheapening your product by discounting it, but you’re offering customers a deal, and that makes you a winner in their eyes.

Crush Pizza NEW CONTEST! Comment on this Post and let us know your best idea for a new Crush Pizza Special. Get your friends and family to Like our page and then Like your comment. The person with the most Likes on their idea by 5pm eastern next Thursday (10/13) will get a $25 Crush Gift Card. Good luck, and thanks for being a Crush fan!

Why it works: Crush is able to get customer feedback, up their Facbeook views and generate new ideas for a pizza –– all with one post. Getting fans’ friends and family to visit the page as well? Pure money.