June 1, 2012 |

2012 June: Social Media

By Pizza Today



Pie-Eyed Pizzeria

Tues Deals: 2 Dogs, Fries, Pop $5; Large 1-Topping Pan Pizza $15; 6 Free Wings w/ $25 Order! http://www.pie-eyedpizzeria.com/ 312.CHEESE.5

Why it works: Talk about using your 140 characters wisely! This creative tweet gets in a bunch of daily deals, the company’s web site as a link and its phone number. It also lets customers know that it offers more than just pizza –– a great move for a group dining out. Not everyone digs pizza (although we don’t know why!).

Ziggy’s Bar + Grill

Monday. Grilled tequila lime chicken, guacamole, sides for $11. Hand squeezed Margaritas for $4. Monday approves.

Why it works: This all-in-one tweet wraps up a tasty special with price and the fact that Ziggy’s offers magaritas. Adding in that the drinks are hand-squeezed gives this tweet a score above its competitors. Here’s to telling customers you do it in-house –– and making it look affordable!

Yield: 2 servings
¼ cup lemon juice
¼ cup preserved lemon, finely chopped
1 tablespoon Dijon mustard
4 tablespoons chopped shallots
2 teaspoons thyme, finely chopped
1½ cups extra virgin olive oil
Salt and pepper to taste
12 Brussels sprouts, shaved
1 ounce candied pecans
1 hard-boiled egg, thinly sliced (discard yolk)
¼ cup Grana Padano cheese, finely shaved
To prepare dressing, combine lemon juice, lemon, mustard,
shallots, thyme, oil, salt and pepper in a bowl. Mix brussels sprouts and pecans lightly with dressing. Add egg shavings. Shave Grana Padano on top.


LaRosa’s Pizzeria If you’re looking for great lunch deal today stop in and see us to get a calzone & soda for only $4.99 when you mention code “1225” to your server. Great deal to start off your Monday!

Why it works: LaRosa’s hits the bullseye with this affordable lunch special. Adding in a code allows the company to track the success of the promotion, which targets the working lunch crowd. Subsequent Facebook fan posts prompted LaRosa’s to add that the offer was dine-in only, but encouraged them to visit the company’s Web site for coupons and deals. This was a home run!

Fat Boy’s Pizza & Pasta We got a double trouble deal Thursday. Lets take our normal THIRSTY THURSDAY free drinks, and throw in a little dash of this…tell the cashier you read this post, and buy any LARGE pizza for the price of a MEDIUM.

Why it works: Fat Boy’s takes a usual weekly special and turns it on its head. Offering to size up a pizza is a great promotion. The restaurant isn’t taking money off (and thus, out of the till) but instead offered customers more for their money. This costs the restaurant little but increases business. And while a medium might not feed a family, a large might –– especially if families order check-padding items like wings or breadsticks.