Front Of The House

January 27, 2014

Pushing Appetizers

When San Ramon, California-based Straw Hat Pizza wanted to increase appetizer sales, they turned on the TVs. The 61-unit company partnered with Coca-Cola and created a three-minute video showcasing the chain’s Snack-A-Tizers and Coca-Cola products. Store owners bought television sets that they placed on the order counters, and customers watched the Snack-A-Tizer loop –– which,… Read More

Photos by Rick Daugherty & Josh Keown

January 13, 2014

Waiting for a Profit

On weekdays, the lunch crowd from the local police academy and nearby industrial park pack out Lido’s in Meriden, Connecticut. And on Friday and Saturday nights, it’s all about serving it up to the kids — soccer teams and Brownie troops alike. Although the folks at Lido’s pride themselves in turning the tables quickly, sometimes… Read More

Photos by Rick Daugherty

December 16, 2013

What A Pane

The types of window treatments for Pierro’s Italian Bistro and A’mis Italian Restaurant are as far apart as the geography between them. At Pierro’s, a former five-and-dime-store-turned-hip-hangout in the historic district of Fayetteville, North Carolina, fabric draperies showcase tall windows. Owners Mike Laurenceau and Daniel Fair wanted a classic look to blend with a sophisticated,… Read More

December 13, 2013

Efficient Climate Control Saves Money and Energy

Kim Fiorcello flips on the A/C as early as mid-April at Antonio’s Pizza in Morgantown, Pennsylvania. That’s because even on a mild spring day when temperatures hover at 70 and summer’s dripping humidity is yet to come, the dining area can become rather stuffy. And the kitchen can be downright hot, too. It’s a challenge… Read More

menu sign

December 9, 2013

Building a Better Brand

Operators know that reinvention is critical in the restaurant industry because there’s always a new trend to chase or create. Colors and décor go out of style before the paint dries. Customer service can up its game with a new gadget or technology tweak. And food allergies and the “hot” new dish can dictate a… Read More

soup macaroni and cheese and pizza

December 1, 2013

Market Your Dishes In-house

When John Farrell went to visit his daughter, Jacque, at college, they were treated to dinner cooked by the father of Jacque’s friend. He made pizza for the group, and the pizzas that they enjoyed that night changed their perception of what pizza could be forever. John recalls that “not one of them had a… Read More

hostess answers phone

November 25, 2013

Use benefits of phone system to increase sales, productivity

Investing in a call management system, whether simple or sophisticated, is money well spent when operators learn to take full advantage of the system’s features. Today’s call management systems have the capacity for multiple to unlimited phone lines, messaging capabilities that increase productivity and sales, integration with your POS and the ability to handle customer… Read More

November 15, 2013

Dress for Success: Communication with staff is key when enforcing dress codes

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They can… Read More

October 7, 2013

Woman gets sick after eating pizza described as gluten-free (With VIDEO)

A Connecticut woman, who suffers from Celiac disease, said she got sick after ordering a pizza that she thought was gluten-free. The pizza, as it turned out, had breaded eggplant hidden under the cheese. Watch this story: WFSB 3 Connecticut To read the full article, CLICK HERE. Pizzerias across the country are tapping into the… Read More

September 19, 2013

Regulars matter to a restaurant

Seeing the same people frequent your pizzeria means you are doing something right. There are aspects of your business that draw them back over and over again, whether it’s your great pizza, friendly staff or comfortable environment. Building regular clientele is what operators strive for. In a recent article in The New York Times, former… Read More

Restaurant Customer Service is Critical for Success

When a customer first walks through you door, they make a quick assessment of their surroundings, including your floor plan and restaurant design. After that, it’s up to your employees to get them to come back. Many customers admit poor service will keep them from returning to a restaurant despite enjoying its food. Staff training and management are critical for success. Front-of-the-house employees should look –– and act –– the important part of host in a dining room, and proper training is the key to making that happen.

Explore ways to make your front of house operation more effective and profitable.

 

Restaurant Design and Floor Plans Set the Tone of Your Business

How well does your restaurant design fit with your concept? Not only does décor play a part in creating your brand but also the type of service you offer. Dine-in, counter service, delivery and carryout can all play a part in creating customers’ opinions of a restaurant’s business. If a restaurateur is ready for a rebranding, renovation and remodeling floor plans may create fresh eye appeal and breathe new life into an ailing concept.

Discover restaurant design trends and advice in the Front of the House at Pizza Today.