Front Of The House

pizzeria text paging system

March 1, 2016

On Hold: Modern paging systems waiting game easier for customers

Waiting is never fun. It is especially difficult when it’s dinnertime, hunger has set in and the smell of deliciousness is in the air. When the 10-minute wait that the hostess promised has turned into 15 minutes, customers will start to get antsy and annoyed, especially if they have to wait in an overcrowded entryway…. Read More

boomboz exterior signage

March 1, 2016

Exterior Signage: What’s your Sign?

Standing out in a strip mall takes consideration If you think the sign outside your pizzeria won’t make much of a difference in attracting customers, consider the success story of Greenville Avenue Pizza Company in Dallas, Texas. The pizzeria decided to invest in neon signage –– not just at their store front entrance, but also… Read More

boombozz pizza window marketing

February 22, 2016

Window Marketing: The Big Picture

Don’t overlook importance of window marketing In the hospitality industry we often say, “People eat with their eyes.” Many pizzeria operators have learned to apply that to our menus, restaurant décor, open kitchens and more while enjoying the return on their investment. Despite acknowledging that we live in a visual culture, many have overlooked a… Read More

Gusto Pizzeria, Des Moines, commercial center location

February 1, 2016

Make the most of the average strip-mall location

Get in Line All strip malls are not created equal. Your business may be one of the “lucky” ones, if you’re adjacent to a strong anchor store. You can easily lure the anchor’s customers to your door, as aromas of baking pizza waft into the parking lot. On the other hand, perhaps you’re fending for… Read More

exterior night at Mozza in Los Angeles

January 1, 2016

Three steps to create a more secure and safe late-night operation

Under Darkness It’s nearing 2 a.m. on 6th Street, Austin, Texas’ worthy attempt to mimic Bourbon Street. As a long line of packed bars make their last calls, revelers pounce onto the lively thoroughfare. Many wander into one of the two Roppolo’s Pizzeria locations that dot 6th Street, eager for a taste of post-libations calm… Read More

server shadowing, employee training

December 1, 2015

First-hand Learning

Server shadowing grooms fledgling servers through hands-on experience You’ve hired a new server and you’re anxious to get the newbie up to speed at your pizzeria. But, before you let rookie servers hit the floor on their own, shadowing –– where a new server follows and observes an experienced one, after which the roles are… Read More

November 2, 2015

Light Fixtures: Shed Some Light

Choosing the right fixtures is as important as choosing the amount of light   In restaurant lighting, ambiance is important, but it is not the only factor in choosing how to illuminate the dining room. The right light fixtures can make the eatery look trendy, comforting or retro. Whether the operator chooses downlights that are… Read More

November 1, 2015

Man on the Street: The Waiting Game

Create ways to ease the delay   Call me crazy, but I actually enjoy waiting at pizzerias. If I’m queued for a table, it’s likely I’m in line with people whose visits were inspired by the same article or television segment that influenced my visit. Before long, we’re comparing notes and suggesting additional destinations to… Read More

October 1, 2015

Customer Retention: Keep ’em Happy

Retain your regulars to maintain your company’s reputation Pizza has a lot going for it. It is almost an embarrassment of riches. It’s the problem everyone wants: the line stretches out the door, and customers fight for a table. The downside is that regulars who have been with you from the start may feel edged… Read More

October 1, 2015

Man on the Street: Communication Breakdown

It’s up to you to please your guests You might want to sit down for this one. A friend of mine recently visited a restaurant and was told to expect a 25-minute wait. No big deal, waiting is part of the game at trendy hot spots like this. After the expected half hour has passed,… Read More

Restaurant Customer Service is Critical for Success

When a customer first walks through you door, they make a quick assessment of their surroundings, including your floor plan and restaurant design. After that, it’s up to your employees to get them to come back. Many customers admit poor service will keep them from returning to a restaurant despite enjoying its food. Staff training and management are critical for success. Front-of-the-house employees should look –– and act –– the important part of host in a dining room, and proper training is the key to making that happen.

Explore ways to make your front of house operation more effective and profitable.

 

Restaurant Design and Floor Plans Set the Tone of Your Business

How well does your restaurant design fit with your concept? Not only does décor play a part in creating your brand but also the type of service you offer. Dine-in, counter service, delivery and carryout can all play a part in creating customers’ opinions of a restaurant’s business. If a restaurateur is ready for a rebranding, renovation and remodeling floor plans may create fresh eye appeal and breathe new life into an ailing concept.

Discover restaurant design trends and advice in the Front of the House at Pizza Today.