September 1, 2017 |

Conversation with Scott Lyons, Two Brothers Pizza, NY

By Pizza Today


Jeff (left) runs the Saugerties Two Brothers, while Scott operates the Rhinebeck location. The brothers founded the pizzeria 13 years ago.

Two Brothers Pizza
Saugerties and Rhinebeck, New York

 

Scott lets us in on the inner workings of Two Brothers

On the business concept — We strive to use local and fresh ingredients. We still focus on being your small hometown pizzeria crafting original and unique pizzas, along with old favorites.

On the pizza style — We believe our pizza style is unique. We specialize in making a thin-crust New York-style pizza. We strive to use only the finest ingredients. We select the best local distributers who carry the freshest produce and product. At Two Brothers Pizza, we have a passion for crafting new and exciting pizzas, like a chicken Caesar salad pizza and the chicken cordon bleu pizza. However, we are really getting recognized for our grandma’s pizza. This pie is a square pie with an extra thin and crispy crust. It is made with mozzarella, whole crushed tomatoes, fresh basil, extra virgin olive oil and a ton of Parmesan cheese. This top-selling pie sells out multiple times a day because of its popularity.

We strongly believe that you get what you pay for. If the price is a little higher it is because we have a better product. We use higher-grade mozzarella and other ingredients to make our pizza. In our eyes it is worse to buy the cheaper material because then you are not getting quality food.

On growth — After 12 successful years in the Saugerties location we started looking to possibly expand. An opportunity came about that we couldn’t pass up with a prime location in Rhinebeck. I was going back and forth with the owner for several months before actually deciding to buy this second location.

There is always a possibility for opening more stores. It really is all about finding the right location.

On the brothers — We are 50/50 partners at both locations. We run each store separately. Jeff runs the Saugerties location and I run the Rhinebeck store. We each do everything we need to for our own specific location from ordering produce and ingredients to scheduling the staff.

On competition — The area competition in both towns, Saugerties and Rhinebeck, is heavy. There are many other good pizzerias to compete with. We just try to focus on ourselves and strive to improve our products in both of our locations. We do a ton of advertising whether it is in the local papers or local radio stations. Our customers express that they appreciate our daily specials that we run. We also offer a discount for veterans, military members, first responders and law enforcement. However, I truly believe that a good portion of our business comes from word of mouth.

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