There are 14 workshops this year at Pizza Expo. Many are repeat appearances of topics and speakers with huge appeal in past years. But we’ve also continued to refine our offerings. Here are some of the new courses for you to consider for in-depth training from in-the-know instructors:
• Franchising for Independents and Small Chains, with George Hadjis (Wednesday, March 29, 9 to 11 a.m.): Understand what it takes to franchise your concept and evaluate if the strategy is right for you.
• Concept Development: From Market Research to a Brand Strategy, with Keith Coffman and Mike Bausch (Sunday, March 26, 1 to 5 p.m.): Whether you’re considering opening your first or an add-on unit, you’ll need the tools this class offers to conduct market research and build a business plan and branding strategy.
• Increasing Sales Through Customer Engagement, with Clayton Krueger and Eric Shepherd (Sunday, March 26, 1 to 5 p.m): Learn how to mine your POS data and social media for customer-advocates, reach out to customers with targeted offers, build reward programs, and more.
• The Million-Dollar Pizzeria X 3, with Dan Collier and Glenn Cybulski (Monday, March 27, 8 a.m. to 12 noon): Gain an understanding of the operational systems necessary to make your first million-dollar unit. Then learn what it takes to refine that business machine for three or more stores.
Details on all 14 workshops can be found under the Schools & Seminars menu item at PizzaExpo.com.
May 22, 2018 | Pizza Headlines
Game On! Caputo Cup at a Glance For the second year in a row, contestants will vie for the coveted Caputo Cup and the 2018 Pasta Showdown at the Pizza & Pasta Northeast (PPNE) show in Atlantic City this October. The Caputo Cup pizza challenge had been held independently before partnering with PPNE, owned and… Read More ›
May 21, 2018 | Videos
The Pizza Today team made the The Big Southwest Beef and Corn Pie with Pepper Jack Recipe by John Gutekanst in our test kitchen. The pizza features bechamel, a mix of fior di mozzarella and pepper jack, Southwest-seasoned beef, corn, cilantro and crushed tortilla chips. Get the recipe now. Watch a quick how-to video: Read More ›
Look for Signs that Event Planning May Go Awry Pizza festivals in U.S. and U.K. have experienced major issues in the past month. Whether it’s logistical problems or running out of pizza, some pizza-specific festivals just don’t deliver. Albuquerque’s Viva Pizza Fest failed to hit the mark of its anticipated 30+ pizza vendors, which caused… Read More ›