There are 14 workshops this year at Pizza Expo. Many are repeat appearances of topics and speakers with huge appeal in past years. But we’ve also continued to refine our offerings. Here are some of the new courses for you to consider for in-depth training from in-the-know instructors:
• Franchising for Independents and Small Chains, with George Hadjis (Wednesday, March 29, 9 to 11 a.m.): Understand what it takes to franchise your concept and evaluate if the strategy is right for you.
• Concept Development: From Market Research to a Brand Strategy, with Keith Coffman and Mike Bausch (Sunday, March 26, 1 to 5 p.m.): Whether you’re considering opening your first or an add-on unit, you’ll need the tools this class offers to conduct market research and build a business plan and branding strategy.
• Increasing Sales Through Customer Engagement, with Clayton Krueger and Eric Shepherd (Sunday, March 26, 1 to 5 p.m): Learn how to mine your POS data and social media for customer-advocates, reach out to customers with targeted offers, build reward programs, and more.
• The Million-Dollar Pizzeria X 3, with Dan Collier and Glenn Cybulski (Monday, March 27, 8 a.m. to 12 noon): Gain an understanding of the operational systems necessary to make your first million-dollar unit. Then learn what it takes to refine that business machine for three or more stores.
Details on all 14 workshops can be found under the Schools & Seminars menu item at PizzaExpo.com.
February 23, 2018 | Pizza Headlines
A commentary by Editor-in-Chief Jeremy White I used to think delegating was a task for the lazy. You know, if you want the job done right, do it yourself. Right? Turns out that isn’t always the best advice. Your team can accomplish so much more as a cohesive unit than any one individual can accomplish…. Read More ›
February 22, 2018 | Pizza Expo News
Our first episode of the Pizza Expo Update Show will get ready for International Pizza Expo next month. Managing Editor Mandy Detwiler sits down with show director Bill Oakley to give you the skinny on what to expect on the show floor. Bill outlines this year’s show floor changes. Pizza Expo will take place in… Read More ›
Find out what to expect on the show floor at International Pizza Expo, March 20-22. Managing Editor Mandy Detwiler interviews show director Bill Oakley on show floor changes and its new location in the South Hall of the Las Vegas Convention Center. Read More ›