October 20, 2015 |

10 ways pizzerias celebrated National Pizza Month

By Denise Greer


Here at Pizza Today, we kicked off National Pizza Month with the release of our coveted Hot 100 Independent Pizzerias list. Let’s look around the country to see how pizzerias commemorated National Pizza Month. Pizzerias got into the National Pizza Month spirit by:

  1. Introducing new pizzas. Grimaldi’s Pizzeria has paraded out five special Chef selections, including the Brooklyn Bridge with roasted peppers, ricotta and Italian sausage.
  2. Teaming up with a charity. Ciao! Wood-fired Pizza & Pasta in Ithaca, New York, has combined National Pizza Month with National ASPCA Month by selling ONEHOPE’s California Pinot wine. Half of the profits from each bottle sold go to the ASPCA.
  3. Tying in Halloween. Papa Murphy’s has brought back its Jack-O-Lantern Pizza and its Spooky Dough, a bright orange chocolate chip dough that has a hint of pumpkin. Speaking of Halloween treat, check out our Trending Recipe for this month: Halloween Cookie Pizza.
  4. Having a pizza giveaway. This is the sixth year Villa Italian Kitchen has hosted its Have a Slice Day, a downloadable coupon promotion offering a free slice to new and existing Facebook fans.
  5. Creating a contest. Spin Neapolitan Pizza, based in Kansas City, Missouri, came up with a simple online form and customers can enter as many times as they want for a chance to win free pizza. Spin is also sharing pizza trivia.
  6. Letting guests create a pizza. Rocco’s Little Chicago Pizza, in Tucson, Arizona, has challenged its guests to tell owner Rocco DiGrazia their perfect pie creation. The winning pizza will be featured on its November menu and the pie will be named after its creator.
  7. Throwing a pizza party. A few pizzerias in Sacramento, California, took the party idea and went a step further by creating a week-long pizza festival called Sliced. The inaugural festival features a kickoff event, pizza-eating contests, a pizza and beer pairings dinner and a pizza crawl bike ride.
  8. Sharing their pizza-making skills. Owners of Bonnie Brae Tavern in Denver, Colorado, took to the airwaves to offer tips on making pizza. This month, many operators have taken advantage of opportunities to be featured on television, radio, in blogs and through other media outlets to talk pizza and even share recipes with their communities.
  9. Maximizing their loyalty programs. Beggars Pizza is offering its club members a free, small  thin-crust pizza with purchase. California Pizza Kitchen  is rewarding its members with $10 off a $40 purchase.
  10. Getting social. Ynot Italian in Norfolk, Virginia, is asking its customers to use the #nationalpizzamonth hashtag and tag @YnotItalian on Instagram, Twitter and Facebook to share their National Pizza Month celebrations.

Join the conversation at facebook.com/PizzaToday to see how other pizzerias have celebrated National Pizza Month.

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