February 12, 2014 |

Are dating sites the new social media marketing?

By Pizza Today


We’ve got to hand it to Pizza Hut … clever marketing tactics bring in the bucks for the Texas-based pizza chain. The company’s latest stunt? Setting up an OKCupid account for the brand, according to an article in Time. For those unaware, OKCupid is an online dating site that pairs would-be suitors together. Seriously. Check out Pizza Hut’s profile here. Body type: light and airy. Education: PhD in Delicious.

Pizza Hut OKCupidThe company is frequently courted via social media, so in a marketing campaign in correlation with Valentine’s Day, they’ve set up the dating site profile and is encouraging fans to send in marriage proposals. The best proposal idea nets the suitor free pizza for a year.

So what does this mean for you as a small business owner? Think outside the box when it comes to advertising and marketing. Got a cult favorite in your restaurant? (Toppers Pizza, we’re looking at you, kid. Love those Topperstix.) Create a Twitter handle for that item and run a promotion. Start a fan page on Facebook and encourage your customers to LIKE it. Even as a LTO promotion, these moves can generate attention, especially if you make it worthwhile to your fans. The biggest boon? Creating instant buzz for your menu, which has long-reaching potential.

More News


July 11, 2018 |

That’s A Some Pizza’s 120-Year-Old Sourdough Starter Inducted into Puratos World Heritage Sourdough Library

Based in Belgium, unique library is dedicated to cataloging and saving sourdough from all over the world It’s a Monday morning on Bainbridge Island in Washington State. The spring sun is trying its best to break through stubborn Pacific Northwest storm clouds and, except for the sound of commuters making their way to the Seattle ferry,… Read More


July 10, 2018 |

Restaurants are ditching plastic straws

Go inside the anti-plastic straw trend Starbucks is the latest company to announce that the coffee giant will eliminate single-use plastic straws in all of its stores by 2020. That adds up to the elimination of more than one billion plastic straws per year. In Starbucks’ official release, President and CEO Kevin Johnson said, “For… Read More