We’ve got to hand it to Pizza Hut … clever marketing tactics bring in the bucks for the Texas-based pizza chain. The company’s latest stunt? Setting up an OKCupid account for the brand, according to an article in Time. For those unaware, OKCupid is an online dating site that pairs would-be suitors together. Seriously. Check out Pizza Hut’s profile here. Body type: light and airy. Education: PhD in Delicious.
The company is frequently courted via social media, so in a marketing campaign in correlation with Valentine’s Day, they’ve set up the dating site profile and is encouraging fans to send in marriage proposals. The best proposal idea nets the suitor free pizza for a year.
So what does this mean for you as a small business owner? Think outside the box when it comes to advertising and marketing. Got a cult favorite in your restaurant? (Toppers Pizza, we’re looking at you, kid. Love those Topperstix.) Create a Twitter handle for that item and run a promotion. Start a fan page on Facebook and encourage your customers to LIKE it. Even as a LTO promotion, these moves can generate attention, especially if you make it worthwhile to your fans. The biggest boon? Creating instant buzz for your menu, which has long-reaching potential.
June 26, 2017 | Pizza Headlines
Pizza company created food donation program 25 years ago in partnership with Food Donation Connection to feed those in need PR Newswire PLANO, Texas, June 26, 2017 /PRNewswire/ — Pizza Hut and community-based hunger relief organizations are celebrating a major milestone today: surpassing 100 million pounds of food donated by Pizza Hut to feed those… Read More ›
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›