We’ve got to hand it to Pizza Hut … clever marketing tactics bring in the bucks for the Texas-based pizza chain. The company’s latest stunt? Setting up an OKCupid account for the brand, according to an article in Time. For those unaware, OKCupid is an online dating site that pairs would-be suitors together. Seriously. Check out Pizza Hut’s profile here. Body type: light and airy. Education: PhD in Delicious.
The company is frequently courted via social media, so in a marketing campaign in correlation with Valentine’s Day, they’ve set up the dating site profile and is encouraging fans to send in marriage proposals. The best proposal idea nets the suitor free pizza for a year.
So what does this mean for you as a small business owner? Think outside the box when it comes to advertising and marketing. Got a cult favorite in your restaurant? (Toppers Pizza, we’re looking at you, kid. Love those Topperstix.) Create a Twitter handle for that item and run a promotion. Start a fan page on Facebook and encourage your customers to LIKE it. Even as a LTO promotion, these moves can generate attention, especially if you make it worthwhile to your fans. The biggest boon? Creating instant buzz for your menu, which has long-reaching potential.
April 27, 2017 | Pizza Headlines
Washington, D.C. – April 27, 2017 – The American Pizza Community (APC) salutes National Small Business Week with stories of pizza store owners who started out small and how the industry supports and provides opportunities for ownership. Fifty-two percent of the nearly 74,000 pizza stores nationwide are independently-owned and operated, according to Pizza Monthly Quarterly’s… Read More ›
April 26, 2017 | Pizza Headlines
Teenage Mutant Ninja Turtles-inspired pizza features 101 cheeses On Sunday, April 23, Scottie Rivera and his crew at Scottie’s Pizza Parlor in Portland, Oregon, set a new world record with its Centouno Formaggio (101 Cheese Pizza). The pizza has been submitted to Guinness World Records for the “Most Cheeses on a Pizza”. “This pizza is inspired… Read More ›
April 10, 2017 | Pizza Headlines
Firenza Pizza & Persona Wood Fired Pizzeria – two restaurants known for their high quality and exceptional pizza product – are joining forces to become one! It’s the best of both worlds as the two merge together under the Firenza Pizza name in Spring of 2017. Sarasota, Florida, April 4, 2017 (Newswire.com) – At Firenza,… Read More ›